Agency specialized in PPC campaigns

PPC campaign promotion is a distinct advertising model that involves placing ads on a dedicated platform (Google, Facebook, Instagram, LinkedIn, etc).

The budget allocated in a PPC campaign is requested on a one-off basis, with payment being made each time the ad is opened.

The purpose of PPC ads is to drive a potential customer to a conversion action (purchase, appointment, sign-up, etc).

The implementation of a Pay-per-Click campaign is a complex process and uses specific tools that are characterized, in turn, by a high level of operational difficulty. As such, the process of implementing a PPC ad campaign requires specialized assistance from a PPC agency.

Pay-per-Click campaigns can be passive (Google Ads) and active (Social Media Ads).

Passive advertising welcomes the potential customer in the process of finding a solution to their problem. In this case, the campaign strategy focuses on anticipating the potential customer’s search intent and positioning them in the right way, at the right time.

Active ads, on the other hand, are displayed in front of the potential customer and are designed to awaken a need and stimulate a specific action. In this case, the PPC campaign strategy focuses on targeting the right audience, likely to develop an interest in your product or service.

Whatever the case, a Pay-per-Click campaign offers a clear set of benefits for your business. First and foremost, we’re talking about cost efficiency, as you pay strictly for the number of clicks an advert receives.

Also, the process of finding the potential customers is extremely efficient, having professional tools for this purpose, integrated in specialized advertising platforms. Last but not least, PPC campaigns generate immediate results and can be optimised in real time.