Organic vs paid content
In a landscape of fierce marketing competition and in an era where rapid change and adaptability
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Reading time: 6 min
Marketing general
What is CTA (call to action)? How it influences marketing campaigns
Think about the last time you clicked on “View offer” or “Register now” in
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Reading time: 12 min
What is a podcast and how to start one?
Podcasts have become a hugely popular form of digital content, giving you the opportunity to share
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Reading time: 16 min
Marketing tools: what are they and how to use them?
From small start-ups to multinational corporations, companies are turning online to attract and
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Reading time: 19 min
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How to promote your online shop? Strategies and methods
Online store promotion is essential to attract customers and increase sales. In a digital world,
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Reading time: 20 min
Artificial Intelligence vs. Copywriters
Today, we explore the dynamic battleground between human inventiveness and the algorithmic
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Reading time: 9 min
Sustainable future in the creative industry: The essential role of digital marketing agencies
In today’s context of unprecedented environmental challenges, sustainability has become more
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Reading time: 5 min
What is ROI (RETURN OF INVESTMENT) and what role does it play in the marketing process?
What is ROI? (return on investment) In today’s dynamic business world, understanding and
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Reading time: 15 min
Customer Lifetime Value: Why is it important to your business and how is it calculated?
Customer Lifetime Value (CLV) is more than just a metric; it’s a strategic compass that
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Reading time: 10 min
Are Your Visitors Converting? Tips for Better Conversion Rates | Insights from Cosmin Costea
What is conversion rate? When discussing e-commerce, conversion rate is a vital indicator of
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Reading time: 8 min