New to copywriting? Welcome aboard. At the end of this article you will know what copywriting is, what it is and what a copywriter does.
Whether you’re considering copywriting as a future career, as an additional source of income or as an investment to improve your business’ online presence, you need to understand what copywriting and copywriters are.
If you want to find out what the purpose of copywriting is, what content creation means and how a business can benefit from these services, read this article.
The re7consulting agency offers content marketing services for businesses that want to improve their online presence.
What is copywriting?
Copywriting is the process of writing marketing and promotional materials that motivate targeted customers to take a certain action, such as making a purchase, clicking on a particular link, donating to a case or scheduling a consultation.
What is copywriting? It is a form of creative writing that uses professional language, tailored to the audience, to persuade readers to buy certain products or services, offered by companies, through specific marketing materials.
These marketing materials can include texts that are published in print or online. They can also include spoken material, such as scripts for videos or advertisements.
The texts in these materials are known as ‘copy’, hence the name ‘copywriting’.
Many people are not aware of this, but copywriting is everywhere in everyday life.
In fact, if you search your email inbox, you’ll find multiple obvious examples of copywriting.
The world of copywriting extends far beyond printed materials.
Much of what we read online is also copywriting, including most web pages, even promotional emails sent by brands.
What you read or hear can be copywriting.
TV adverts, product reviews on YouTube or blogs, even short “how-to” videos showing you how to use a product can be marketing material produced by a copywriter.
How does copywriting work?
Copywriting is very different from traditional copywriting, such as articles or blog posts. When creating effective copy, you need to make sure that the copy is strong enough to get the message across and get people to act / buy.
Any agency that offers copywriting services knows how to use the most important key elements of effective copywriting
Here are these elements you need to know about copywriting:
1 – The copy offers a unique benefit or promise
When people think about certain products, they automatically have thousands of options to choose from. So, it’s important that your copywriting can differentiate your product from others. What makes the product or service you offer the best solution for the customer? Is it the most effective, the safest, the healthiest? Such questions are answered by copywriters.
One thing that sets you apart from the competition is what we like to call USP (unique selling proposition). A specialist copywriter knows how to formulate such a proposition and reach the audience they are targeting.
2 – The text is aimed at a specific audience
To promote a product, copywriting must address the target audience. For example, for a particular product the target audience should be selected from the category of those who may be directly interested in the product. A copy text should explain how this product solves a problem faced by these future customers.
Outsourcing these copywriting services to a specialist or media agency is the best way to ensure that you use content that will be successful.
3 – Text is adjusted and tested over time to improve results
You need to test different copy to see the response your audience gets. Sometimes it is a difference of only 10%, 20%, but a correctly formulated copy can increase the number of visitors to your website by 150%, so if you don’t know what copywriting means, it is recommended to rely on a specialist copywriter bucuresti.
It is important to follow the impact of your texts, to find out what works and what doesn’t. By looking at what a copywriter does, you will find that each copy is always analysed and improved to deliver the best results.
4 – Guide your audience to a “call to action” (CTA)
A CTA is effectively a way to direct your audience to read an article, watch a video, watch an ad. The wording is finely suggested, the call to action tells people what they should do next and what benefits they would get from following this call to action.
It tells people exactly what they should do next and why it is crucial for marketing.
5 – The text is supported by strong evidence
If you want to see how a copywriter writes, what makes a well-written copy, you will see that they rely on specific information to back up the claims in the copy. This can come in the form of customer testimonials, test results for a particular product compared to others, or a demonstration/marketing video.
By calling a marketing agency, you will find that you can benefit from copywriting services at a moderate cost and tailored to your company’s needs.
What is a copywriter?
A copywriter is a professional writer who is responsible for writing copy or copy used in marketing and promotional materials. What is a copywriter: a specialist skilled in writing persuasive messages that encourage certain actions.
Copywriters are professionals who have learned and developed by constantly practising their craft.
Copywriting services provided by copywriters are necessary for almost every business.
Without copywriters, companies would not be able to distribute their messages correctly and effectively to potential customers in order to expand their market share or to keep current customers close.
We all need copywriting and copywriters.
So whatever your interests and experience, you’re sure to find a perfect match for your copywriting skills.
If you understand exactly what a copywriter does, you’ll know if a copywriting job is right for you and if you have the skills to help you succeed.
What is the difference between Copywriting and Content Writing?
You may read or hear from some sources that copywriting and content writing are two different things.
There is a grain of truth to it, but things are not that simple.
As a general rule, copywriting refers to writing promotional and marketing materials.
Content writing, on the other hand, refers to writing informative or editorial pages on websites, such as blog posts, presentation pages or product and service description pages.
This is an accurate description of what each term means.
But some say content writing is purely informational and has no persuasive element, which means it is not copywriting.
We disagree with this distinction.
Essentially, all web pages will include some form of persuasion or a specific Call-To-Action (CTA).
This is especially evident on a product presentation page, where a “Buy Now” button clearly appears.
But even an article published in the blog section of a website uses subtle calls to action, usually these are in the form of links to additional resources or suggestions to other pages you can visit on the site.
All of these are persuasive elements to take a certain action (CTA).
So it is inaccurate to suggest that content writing is different from copywriting.
In our view, content writing is simply another type of copywriting.
And just like any quality copywriting, content writing aims to attract readers’ attention and persuade them to take a certain action, even if that action means that they will stay on the site just to read another page on the site, without making a purchase or converting directly.
Content writers write a wide range of material, from designing a catchy headline to writing detailed descriptions that inform readers about products, services, ideas, concepts, etc.
Content writing is essential for bloggers, journalists and other types of online writers. A content writer can help you with engaging and informative content. You can call a content writer Bucharest for different articles or content for online publications, if you need a professional for this assignment.
What does a copywriter do?
You already know that a copywriter writes the texts needed for marketing materials.
But there are many more important aspects to a copywriter’s job than just putting words on a page or in an ad.
Almost all copywriting projects can also involve any of the following tasks:
Research – the basic foundation of copywriting projects.
Writing, editing and proofreading.
Project and task management.
It’s also important to mention that most copywriters don’t just write, many have a valuable set of skills that can be applied to many professional roles.
At the same time, experienced copywriters often end up teaching others, for a fee, in dedicated copywriting courses.
Also, some copywriters have even focused on offering one-on-one training services for companies that want to train their employees.
Copywriting is part of absolutely everything Communication, whether we are talking about Human Resources and internal management of companies or complex marketing and advertising activities.
This gives copywriters enormous potential in shaping their own copywriting job description.
If you need copywriting or content writing services, turn to the specialists at re7consulting agency Bucharest. Here you can get the most persuasive texts, perfectly tailored to your business and designed to boost your sales and business development.