360 insights podcast - digital marketing - Ep #1
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Introduction to Digital Marketing | 360° Insights Podcast

Shopping behavior has changed drastically over the past decade, and now most of us either choose to shop online or access the internet to search for the best solution to our need.

This shift in the way we make buying decisions has made digital marketing a necessity for any business trying to compete in the modern marketplace, regardless of size or industry.

It is therefore important for entrepreneurs to understand how digital marketing works, so they can strategically use the right digital tools and tactics to reach their target audience and achieve their business goals.

Whether you choose to promote via Google (Google Ads), or you want to focus on social media Facebook/ Instagram, respectively Facebook Ads/ Instagram Ads, whichever method you choose can bring conversions and visibility to your business. The evolution of technology has pushed big companies to tackle more methods of promotion and, therefore, more channels of promotion, and among them we can list LinkedIn Ads and the latest platform, Tik Tok Ads.

The secrets of Digital Marketing are vast but not impossible to learn and practice. If you want to leave the promotion part to the experts, you can contact them here!

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