Locating the target audience is not an easy process.
Of course, today we have many automated tools that can make it easier to locate a target audience in an efficient way.
None of the tools, however, can give you all the insights in a more comprehensive way than a Buyer Persona profile does.
We will discuss this Buyer Persona further.
In today’s episode you will learn more about:
- What is Buyer Persona
- What data an ideal customer avatar should contain
- The 4 steps to follow to create a Buyer Persona
If you want to dig deeper into the topic, we’ve prepared a comprehensive blog guide on locating your target audience in 4 steps.
We’ve also prepared a template with which you can easily set up your own Buyer Persona profile.
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