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Episode #8 – Creating a Buyer Persona

Locating the target audience is not an easy process.

Of course, today we have many automated tools that can make it easier to locate a target audience in an efficient way.

None of the tools, however, can give you all the insights in a more comprehensive way than a Buyer Persona profile does.

We will discuss this Buyer Persona further.

In today’s episode you will learn more about:

  • What is Buyer Persona
  • What data an ideal customer avatar should contain
  • The 4 steps to follow to create a Buyer Persona

If you want to dig deeper into the topic, we’ve prepared a comprehensive blog guide on locating your target audience in 4 steps.

We’ve also prepared a template with which you can easily set up your own Buyer Persona profile.


Of course, you can also listen to us on:

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