As a real estate professional, you want to grow your business, so real estate marketing plays an important role in capturing the attention of potential clients.
Even in Romania, the fact that there is a market for real estate agents and agencies is obvious. But how can you reach potential clients interested in the real estate properties you represent as a real estate agent?
In this real estate marketing guide, we’ve compiled some ideas you can use to attract clients. Whether you’re just starting out or you’re an experienced real estate agent, these marketing tips will help you build a successful marketing plan for the real estate properties in your portfolio.
10 Real Estate Marketing Strategies
- Build a site:
Many consumers search Google when they want to review certain products or services before buying.
Making a website for your real estate business will show potential customers what you have to offer.
I also recommend that you think about elements that your website can use to differentiate itself from Google competitors. For example: a mortgage calculator.
- Build a blog:
At the same time, I recommend that you also attach a blog to your website where you can constantly publish SEO-optimized content about the Romanian real estate market.
This will help you to constantly attract potential customers to your real estate website.
How do you find out what your potential clients are looking for?
You can start by analyzing your Google competitors or you can turn to specialized SEO optimization tools such as Google Trends, Google Search Console, Google Analytics, SEOMonitor, Ahrefs and Ubersuggest.
These tools will help you find keywords that potential customers search for in Google and provide you with new topic ideas that you can address on a real estate blog.
Don’t forget to use interesting images for your blog posts and most importantly, infographics can add value to any blog post.
- Experiential marketing:
What is Experiential Marketing? Simple. This real estate marketing strategy is based on a potential customer’s entire experience with your real estate product or service.
Experiential marketing focuses on the consumer’s action of trying the service or product for themselves.
Experiential marketing engages your potential customers and invites them to interact in a real-world situation. How can you do this as a real estate agent, real estate agency or real estate developer?
Host a tour of the area you are selling in, organize a home buyer event in the area about the home buying process, or arrange an open house and invite potential buyers to view the home.
Of course, in order to gather all these potential clients together you will need to turn to the communication platforms available online, such as Facebook, Instagram, Google, YouTube, Pinterest and LinkedIn.
- Run paid campaigns on Instagram:
Instagram is another communication channel through which you can reach potential buyers to promote your real estate properties and grow your brand.
Instagram Ads allows you to choose a target audience (audience), a budget, a post type (e.g. image, video, carousel) and the duration of the ad campaign. You can also use targeted hashtags to make sure your Instagram profile posts are shown to the people you want to reach.
- Post a quiz about the local market on your real estate website:
If you’ve ever joined BuzzFeed, you already know that people like to take quizzes on any topic.
Test your audience with a short, multiple-choice quiz about something of interest in your field.
The questions or topics of these quizzes can even be created around broader topics unrelated to the real estate market, such as music, movies or other aspects of pop culture.
If you want to be the ultimate resource for your potential clients, a thought-provoking quiz about the details of buying or selling a home could be your ticket to earning the trust of potential clients.
You can even organize a contest around these quizzes.
Let participants fill out a lead generation form and offer one winner a gift card to a local restaurant or cafe (with direct visibility to the building, house or apartment being promoted).
- Record an explanatory video:
If you are a real estate agent, this explainer video can be about the real estate property you want to sell, its features or the furniture the property is offered with.
If you are a real estate agency, this video can be about your agency’s experience in the Romanian real estate market and the team behind the agency.
If you are a real estate developer, an explanatory video about your property, how it was designed, who it is aimed at and what materials were used, can be a differentiator in the marketing of your property!
Remember, you operate in a competitive market and it is important to differentiate yourself from the competition, whether you are an agent, agency or developer.
These explainer videos can help you showcase your expertise, but more importantly why you are the right person for the job.
It’s also important to remember that your personality plays an important role in the decision making of buyers and sellers. So, don’t forget to have fun while providing essential information to your brand’s potential customers.
- Hire a real estate photographer:
Professional real estate photography can help you make a great first impression with potential buyers.
It’s important to have a professional real estate photographer go with you to your clients’ homes when they are ready to sell their real estate property.
It would also be ideal if you could call on a specialist real estate marketing team to improve your results by providing a comprehensive service.
A professional real estate marketing team can help you with public relations and online communications consulting, specialized design, real estate branding and many other aspects of promoting real estate online to potential clients.
- Provides a free moving/relocation truck:
Once your clients have finished buying and/or selling a home, they will definitely need help moving/relocating.
Providing a moving truck along with your services simplifies the process for your clients and helps you bring out the added value you offer.
If you choose this method of helping your clients, don’t forget to promote your offer on your website and in local listings placed on other real estate sites.
- Record Lifestyle Videos:
In addition to videos you record for properties, you can do video marketing to sell a lifestyle.
If you’re focused on luxury real estate, I recommend finding a few influencers and content creators that are relevant to your business’s target audience.
Collaborate with them to get people’s attention and position your brand in a positive light.
In this type of video content for real estate marketing I recommend you focus on highlighting fun local attractions, the architectural beauty of the homes in your or your agency’s portfolio, and other points of interest to a potential client.
- Call PR and media representation services:
Real estate marketing teams that offer PR or media representation services can help you get your brand noticed, both online and offline.
We, re7consulting agency, being an online marketing agency, recommend you to focus on newspapers, magazines and websites that are popular among homeowners and potential buyers or sellers.
If you want to gain some credibility and name recognition locally or nationally, focus on sharing your real estate expertise.
How can you make your own real estate marketing plan?
Since you have some real estate marketing ideas, the next question is “what is the plan?”
Without clear goals for your real estate business and your real estate marketing strategy, it will be difficult to measure success. Consider the following when developing your real estate marketing plan.
- What is the mission?
What do you want to achieve in the short and long term? Develop a strategy to identify the goals you want to achieve and how you will achieve them.
- Identify target client:
Who are you marketing to? Will you be marketing to sellers, renters, or first-time homebuyers?
- Set clear goals and S.M.A.R.T.:
State your marketing goals and the strategies you will use to achieve those goals.
- Set your USP:
What sets you apart from other players in the real estate market? What can you offer that others can’t?
- Set tools, budget for each strategy and measure results achieved, then optimize if needed.
Benefits of marketing for the real estate market
Marketing has always been important to business, but today there is a greater need than ever for promotion in real estate.
Areal estate agency marketing strategy helps real estate agents get their name out there and start building a network of contacts. In addition, marketing strategies help agents attract more potential clients prospecting the market to buy or sell.
Marketing is an important strategy that many real estate agents overlook because they think they already have the tools. What they don’t consider is that real estate agency marketing plan can take their business to the next level. Most real estate agents don’t invest enough time or money in marketing efforts.
The answer to the question How do I market my real estate agency? is not simple.
Marketing tools are multiple and every real estate business can take advantage of them, applying different methods and techniques that lead to the popularity of the real estate platform and therefore to increase the number of sales or rentals. By applying different real estate promotion ideas, marketing specialists can achieve the desired results.
Agents who are unaware of the importance of real estate marketing are missing out on many benefits and opportunities. Therefore, they need to make an effort to learn more about marketing in order to make the most of what a promotional campaign for a real estate agency offers.
Marketing is important for real estate for several reasons. Let’s take a look at what they are :
- Marketing helps you to provide intermediary services and assistance to those who need them
When real estate agents use marketing strategies correctly, they become better able to market their services correctly. When you run an online property promotion on the web, you need to understand who your target audience is.
There are cheap or expensive homes, services can be different depending on the needs of potential clients.; Marketing helps you to showcase your work in real estate, and the right presentation will result in more clients contacting your real estate agency for assistance.
- Marketing helps create awareness of your brand
When customers know who you are, they become more interested in working with you because they recognize that it’s easier to trust a business when you already know the reputation of the company. Effective marketing also creates an awareness of your real estate business in the marketplace and the services you provide.
Marketing is essential in any business, as it helps to cconsolidate the company’s brand, which will increase your agency’s visibility and help potential clients find you. Through social media marketing or TV advertising, newsletter marketing, direct marketing and especially online real estate promotion, you will become more visible to more clients in the real estate market.
- Marketing helps generate more leads
Many real estate agents already know the power of marketing to generate new leads. Social media promotion or regular newsletters can encourage prospective clients to approach the estate agent when they are looking for a property, whether they are buying or renting. Property sellers and developers can be approached to offer their services in real estate using various marketing methods.
- Marketing provides credibility
When potential clients see that those who have used the services of real estate agents have left positive reviews about your real estate agents, they are more likely to trust the performance of your real estate business. Therefore, marketing can help you increase your credibility and popularity through effective real estate promotion.
- Marketing can save you time
Marketing methods can help you generate more leads, which means you won’t have to work as hard to identify potential prospects interested in your real estate services. Monitoring your ads and selecting the most suitable clients will save you valuable time
- Real estate marketing streamlines your budget .
Digital marketing can attract new potential customers while reducing direct marketing expenses: printing flyers and brochures, street advertising, posters, banners, etc. You can contact a real estate marketing agency, where specialists will guide you on how to design and implement marketing strategies within a set budget.
- Marketing educates potential customers about your company’s offering
Marketers also educate potential clients about the offers they are considering and explain what they can expect from a real estate agency. Effective real estate promotion will bring you determined clients who are ready to sell or buy, and will weed out the curious who just want to prospect the current market.
Maximizing the benefits of marketing
Marketing is important in real estate because it brings many benefits, as we have seen. The online marketing process begins with establishing a marketing plan, which is an important tool that can be used to identify and prioritize marketing objectives for real estate agents.
Marketing helps customers feel more comfortable during the decision-making process by providing them with information about your company and building trust in your real estate brand. You can always call on the help of a real estate marketing agency, to identify the best strategy for your business.
That said, we are confident that you will be able to surprise your potential clients and attract them to your services. However, if you still need help building your real estate marketing plan, contact us and we’ll help you set all your goals, but more importantly, achieve them.