Where a century ago, Content Marketing meant John Deere publishing “The Furrow” magazine and Michelin making a splash with its 300+ page guide, today content marketing strategy has moved into digital and offers huge advantages and benefits to brands that choose to promote themselves through this service.
A good content marketing strategy can do wonders for your company and can increase the level of interest from customers and potential customers towards your services or products. Such a strategy also brings a lot of benefits from an SEO point of view because you can anticipate what people will search for on Google and your website will give them the answer to what they are looking for. Content Marketing strategy can also help you on the paid promotion side through Facebook Ads or Google Ads.
We will discuss this strategy in the following. Specifically, in today’s episode we will talk about:
- What is Content Marketing Strategy
- The 10 steps of content marketing strategy
If you want to go deeper into the topic proposed in this episode, we have prepared a complete guide with the 10 steps of Content marketing strategy, with clear examples and some useful templates you can download for FREE!
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