In the online world, things are changing fast. These days, if you have a business you’re trying to promote online, it’s no longer just about “generating traffic”, it’s about generating targeted and relevant traffic.
That’s why it’s prudent for any business to take a step back and reflect on the crucial factors that have played a role in the success of past online marketing campaigns.
Now, more than ever, it’s important for a business that promotes itself online to be able to maintain the initial momentum over the long term and develop its digital strategies on an ongoing basis.
Digital marketing has become an essential element in the online promotion of a business, whether we are talking about a showcase website or an online store.
However, when it comes to increasing brand visibility and locating the right audience targeting strategies and tracking return on investment in online marketing, many small businesses have significant difficulties.
This is also one of the reasons why so many start-up businesses choose to turn to digital marketing services offered by an agency that has a team that specializes in the day-to-day management of all necessary activities.
That said, let’s see what audience targeting options you have in online promotion:
- You can target people who have already purchased from your business website or who at least know about your business.
- You can target people who are looking for the type of product or service your business offers.
- Or you can choose to target people who would want the product or service you offer if they knew about it in the marketplace.
In the rest of this article, I will present 4 advantages of online promotion for your company, as well as 4 online promotion tricks that can help you increase your revenue.
4 advantages of online promotion
- Increase brand awareness metrics
To have the power to convert potential customers you need a professional, memorable and recognizable look. In this respect, an exclusive visual identity will help you to attract the attention of potential customers more easily.
Also, the excitement that your business brand provokes in potential customers will reflect the relationship created over time with your target audience.
A business that aims to achieve serious results when promoting itself online needs an attractive and easy-to-understand name, a professional logo and an aesthetic that appeals.
So you see that promoting your business online doesn’t mean you only need some online marketing strategies or a few good Google / Facebook Ads campaigns.
2. Understanding potential customers
Understanding the personality of your business’s customers is essential to online success.
Building a buyer persona will help you identify potential new markets and give you a clear idea of where to focus your business efforts.
If you understand your potential customers, you will be able to give them what they want, and the online marketing agency you work with will be able to help you significantly improve your online results.
3. Analyze your site with specialized tools.
Here you will most likely need the help of an agency that already has access to those tools. Why?
If you choose to do this analysis yourself, you won’t know what to analyze, you won’t understand the tools, and you will have to allocate a significantly large budget to purchase access to all the tools an agency has.
So why do you need these site analytics? What does it do for you?
Site analytics will help you track ROI, eliminate guesswork and monitor site conversions, among many other things.
These analytics can also help you better understand your potential customers and maximize your business’s reach online.
For example, a detailed keyword analysis can help you discover a list of keywords that your business website is not showing up in the top organic results or even discover new trends and directions in your industry.
These things can help you in the long run to attract even more customers to your site and generate more sales through Google organic results.
4. Make interactive and optimized blog posts
Content posted on your business blog is a vital aspect of optimizing your site for Google.
The correct use of keywords and an effective mix between content marketing strategy and SEO strategy will help you improve your company’s website rankings in Google.
Also, sharing the content on social media platforms such as Facebook and Instagram can boost your online promotion strategy and your business will reach more potential customers.
4 online promotion tricks that can help you increase your revenue
- Promotions like – Buy and Try:
These type of promotions – “buy and try” offer customers the opportunity to buy products and then test them at home for a period of time, without any obligation.
If they are not satisfied with the product, customers can return it and request a refund of the amount paid, but the refund will only be made after the request is processed and the product returned, with the customer receiving a full refund.
Why should you implement this trick?
You’ll take the risk out of the decision making process and over time this trick has been proven to boost online sales and increase revenue by up to 10%.
- Cashback promotions (cashback):
Cashbacks are small fees that you offer to customers who hold a custom card of your business.
These refunds can also be used in conjunction with other sites to promote your business online, with you paying a commission for each paying customer on your site.
- Bundle Promotions:
You can create different promotional bundles with the products you sell and integrate them into special promotions promoted online.
The success of these bundles lies in offering customers something special, unforgettable and you can add a discount code (%) for the next order placed on your business website.
That way you will give them a reason to come back and place another order after the Bundle promotion ends.
- Contest promotions:
Contest entrants are to some extent interested in your product or you can choose to run a contest only for customers who have already purchased by entering them, based on the voucher.
If you are still confused about the information outlined so far in this article, contact us now and we will provide you with all the details you need.