3 SEO advantages not to be ignored by any entrepreneur

For several years now, every new client who crosses the threshold of the agency looking for online promotion solutions I present these SEO advantages.

Whatever the services for which the more than one hundred clients have turned to us in recent years, almost every time I felt the need to advise them on the possibility of investing in search engine optimization, and these SEO advantages were the main motivating factors behind my premise.

Today, I am constantly talking to business owners about these SEO advantages and the enormous potential that a well-implemented strategy has to successfully deliver on proposed marketing goals.

Mostly I am glad that many of the people I talk to have heard of this service and are interested in it, but just want to get some extra assurance that SEO has the ability to support their efforts to achieve their business goals and ultimately bring them profit.

In principle, the questions they receive are the same:

• How much does SEO cost?
• Is it really worth investing in SEO?
How long does it take to see results in SEO?Are results guaranteed with SEO?What SEO benefits do I get if I invest in this service?Will it help me get more sales?

These are fair, straightforward, pragmatic questions in line with their business interests, which deserve a short, equally pragmatic answer in line with their expectations.

When you do things the right way, SEO can completely transform your business, no matter what industry you’re in.

I’ve already answered some of these questions at the end of the article.

But until then, let’s see what the deal is with this service and what are the 3 SEO advantages that no other online promotion service can offer at this level.

First, to understand the true potential of this service and why these SEO benefits can really change the fate of a business, we must first see what SEO is.

SEO (search engine optimization) is the process that gives your website the strength it needs to show up on the first page of Google (or any other search engine) whenever someone searches for your products or services.

As a first example, suppose you own a café in Bucharest.

In this case, you will invest in SEO to appear in the first organic results offered by Google whenever someone enters in the search bar keywords or key phrases such as “cafenea Bucuresti” or “the best cafe in Bucharest“, but also other relevant queries about coffee or other products or services related to this field, which you can target with articles published on your business blog.

In another example, suppose you own an e-commerce business that sells tactical knives.

In this situation, you will invest in SEO to appear in the top organic results provided by Google for searcheslike: “tactical knife”or“best tactical knives“.

So, you can see very clearly that SEO services help you to:

• locate search engine searches relevant to your business niche
• position your business effectively in the path of attention of those expressing interest in your products or services through targeted search engine searches.

Successfully implementing an SEO strategy offers you countless advantages.

In the following, I will talk about just 3 of these SEO advantages, the ones I consider most relevant to your pragmatic business needs.

Also read: SEO advertorials: help publishing paid articles for SEO?

So, I say let’s stop wasting time and move on to discuss the:

3 SEO benefits you can’t ignore if you’re an entrepreneur

The 3 advantages of SEO that any business can successfully take advantage of are:

1. Relevant, targeted and consistently delivered traffic to the site

Increasing relevant traffic to your site is probably the most popular of the many SEO benefits out there.

Effective SEO strategies generate quality traffic to your site.

Of course, to get the most out of this SEO advantage, we need to focus on the right keywords.

This way, we are guaranteed that people who arrive, from Google, on your business website, are interested in the product or service you offer.

For example, if you sell tactical knives, and if people, once they enter the phrase “best tactical knives” into the search engine’s search bar, find your business website in the results and visit it, they are more likely to buy, compared to someone else who sees your billboard on the highway or your TV commercial.

A properly implemented SEO strategy, with properly set goals, lays the bricks of a solid foundation that, over time, will increasingly generate more and more organic traffic passively to your business website.

And if you continue to do everything right, this traffic will be long term, bringing you, consistently, and with smaller and smaller investments, the following SEO benefits:

2. Leads qualified and passive income

If you liked the first SEO perk, you’re sure to like this one just as much.

The moment your SEO strategy starts delivering results, “the planets align” for your business, because this second of the 3 SEO advantages we’re talking about gives you an incredible opportunity to attract qualified leads (potential customers/people consciously interested in your offer) and, inevitably, passive revenue.

Do you know why SEO can give you this chance that every entrepreneur in the world dreams of?

Let me explain it a little differently.

SEO is a set of strategies and tactics that help you get to the top of the first page of a search engine.

It’s like climbing a mountain, where the route taken is the strategy used, and the top is the first position in Google.

Keep this in mind, please, to better understand what I will explain next.

So, when you climb a slope, the steps you take determine your chances of success in reaching the summit.

The same goes for SEO.

The steps you take in your SEO strategy determine the chances of your website reaching the “top” of Google results.

Ok, you can now say that you get into a helicopter and get to the top of the mountain without much of a headache or muscle fever.

If we extrapolate this hack that you could use to promote in Google, taking the helicopter to the top means using paid ads in Google Search Ads.

Yes, you can do that. But SEO is cooler because it gives you advantages that Google Ads doesn’t.

Here’s why.

The difference between Google Ads and SEO is what you’ll find at the top of the mountain once you get there.

Yes, with Gooogle Ads you take the helicopter to the top of the mountain in no time.

But the top of this mountain will be an unfriendly place, where you will hardly be able to keep your balance, and once you get out of the helicopter, you will immediately slide downhill.

In other words, once you stop investing in Google Ads, once you stop using this shortcut, your site will immediately disappear from the top position.

If, however, you choose to climb the slope, to get to the top step by step, once you get there a plateau awaits you, a long meadow from which it will be very difficult to slide back down to the valley.

In other words, once you have reached the first position in Google through an SEO strategy, it will be very hard to slide to the lower positions.

With SEO you will be at the top of the mountain as long as you don’t get close to the edge, and you will stay at the top of Google as long as you carefully monitor and intervene when there is a danger of slipping to the lower positions.

And it’s easy to do that. There are plenty of SEO tools that lay out everything you need to know.

So, once you get to the top of the organic results provided by Google potential customers will come to your site 24/7/365.

All you need is good copywriting on your site, SEO optimized, and excellent lead conversion methods, and you’ll get sales without doing anything.

Yes, it really can be that easy.

However, you need an effective strategy, content, patience. You also need perseverance, just like climbing a mountain. 😀

And you know what else is cool once you get to the top of the mountain?