For several years now, every new client who crosses the threshold of the agency looking for online promotion solutions I present these SEO advantages.
Whatever the services for which the more than one hundred clients have turned to us in recent years, almost every time I felt the need to advise them on the possibility of investing in search engine optimization, and these SEO advantages were the main motivating factors behind my premise.
Today, I am constantly talking to business owners about these SEO advantages and the enormous potential that a well-implemented strategy has to successfully deliver on proposed marketing goals.
Mostly I am glad that many of the people I talk to have heard of this service and are interested in it, but just want to get some extra assurance that SEO has the ability to support their efforts to achieve their business goals and ultimately bring them profit.
In principle, the questions they receive are the same:
- How much does SEO cost?
- Is it really worth investing in SEO? How long does it take to see results in SEO?Are results guaranteed with SEO?What SEO benefits do I get if I invest in this service?Will it help me get more sales?
These are fair, straightforward, pragmatic questions in line with their business interests, which deserve a short, equally pragmatic answer in line with their expectations.
When you do things the right way, SEO can completely transform your business, no matter what industry you’re in.
I’ve already answered some of these questions at the end of the article.
But until then, let’s see what the deal is with this service and what are the 3 SEO advantages that no other online promotion service can offer at this level.
First, to understand the true potential of this service and why these SEO benefits can really change the fate of a business, we must first see what SEO is.
SEO (search engine optimization) is the process that gives your website the strength it needs to show up on the first page of Google (or any other search engine) whenever someone searches for your products or services.
As a first example, suppose you own a café in Bucharest.
In this case, you will invest in SEO to appear in the first organic results offered by Google whenever someone enters in the search bar keywords or key phrases such as “cafenea Bucuresti” or “the best cafe in Bucharest“, but also other relevant queries about coffee or other products or services related to this field, which you can target with articles published on your business blog.
In another example, suppose you own an e-commerce business that sells tactical knives.
In this situation, you will invest in SEO to appear in the top organic results provided by Google for searcheslike: “tactical knife”or“best tactical knives“.
So, you can see very clearly that SEO services help you to:
- locate search engine searches relevant to your business niche
- position your business effectively in the path of attention of those expressing interest in your products or services through targeted search engine searches.
Successfully implementing an SEO strategy offers you countless advantages.
In the following, I will talk about just 3 of these SEO advantages, the ones I consider most relevant to your pragmatic business needs.
So, I say let’s stop wasting time and move on to discuss the:
3 SEO benefits you can’t ignore if you’re an entrepreneur
The 3 advantages of SEO that any business can successfully take advantage of are:
1. Relevant, targeted and consistently delivered traffic to the site
Increasing relevant traffic to your site is probably the most popular of the many SEO benefits out there.
Effective SEO strategies generate quality traffic to your site.
Of course, to get the most out of this SEO advantage, we need to focus on the right keywords.
This way, we are guaranteed that people who arrive, from Google, on your business website, are interested in the product or service you offer.
For example, if you sell tactical knives, and if people, once they enter the phrase “best tactical knives” into the search engine’s search bar, find your business website in the results and visit it, they are more likely to buy, compared to someone else who sees your billboard on the highway or your TV commercial.
A properly implemented SEO strategy, with properly set goals, lays the bricks of a solid foundation that, over time, will increasingly generate more and more organic traffic passively to your business website.
And if you continue to do everything right, this traffic will be long term, bringing you, consistently, and with smaller and smaller investments, the following SEO benefits:
2. Leads qualified and passive income
If you liked the first SEO perk, you’re sure to like this one just as much.
The moment your SEO strategy starts delivering results, “the planets align” for your business, because this second of the 3 SEO advantages we’re talking about gives you an incredible opportunity to attract qualified leads (potential customers/people consciously interested in your offer) and, inevitably, passive revenue.
Do you know why SEO can give you this chance that every entrepreneur in the world dreams of?
Let me explain it a little differently.
SEO is a set of strategies and tactics that help you get to the top of the first page of a search engine.
It’s like climbing a mountain, where the route taken is the strategy used, and the top is the first position in Google.
Keep this in mind, please, to better understand what I will explain next.
So, when you climb a slope, the steps you take determine your chances of success in reaching the summit.
The same goes for SEO.
The steps you take in your SEO strategy determine the chances of your website reaching the “top” of Google results.
Ok, you can now say that you get into a helicopter and get to the top of the mountain without much of a headache or muscle fever.
If we extrapolate this hack that you could use to promote in Google, taking the helicopter to the top means using paid ads in Google Search Ads.
Yes, you can do that. But SEO is cooler because it gives you advantages that Google Ads doesn’t.
The difference between Google Ads and SEO is what you’ll find at the top of the mountain once you get there.
Yes, with Gooogle Ads you take the helicopter to the top of the mountain in no time.
But the top of this mountain will be an unfriendly place, where you will hardly be able to keep your balance, and once you get out of the helicopter, you will immediately slide downhill.
In other words, once you stop investing in Google Ads, once you stop using this shortcut, your site will immediately disappear from the top position.
If, however, you choose to climb the slope, to get to the top step by step, once you get there a plateau awaits you, a long meadow from which it will be very difficult to slide back down to the valley.
In other words, once you have reached the first position in Google through an SEO strategy, it will be very hard to slide to the lower positions.
With SEO you will be at the top of the mountain as long as you don’t get close to the edge, and you will stay at the top of Google as long as you carefully monitor and intervene when there is a danger of slipping to the lower positions.
And it’s easy to do that. There are plenty of SEO tools that lay out everything you need to know.
So, once you get to the top of the organic results provided by Google potential customers will come to your site 24/7/365.
All you need is good copywriting on your site, SEO optimized, and excellent lead conversion methods, and you’ll get sales without doing anything.
Yes, it really can be that easy.
However, you need an effective strategy, content, patience. You also need perseverance, just like climbing a mountain. 😀
And you know what else is cool once you get to the top of the mountain?
3. Increase brand awareness metrics
All companies invest significant amounts in brand awareness campaigns.
They are constantly investing in Social Media, TV ads, Radio ads and OutDoor billboards.
For SEO, however, once your website reaches the top 3 organic results for the best keywords relevant to your industry, it’s like placing billboards all over the country!
It’s free advertising.
When people see your website again and again in the results provided by Google, your business will be perceived as a leader in the industry you operate in.
You will be constantly on the minds of potential customers when they think or talk about your business industry.
Damn cool, right?
These are the 3 SEO advantages that I really wanted to present to you and that I strongly believe are achievable as long as a professional Search Engine Optimization strategy is behind them.
Now that we’re done with the 3 SEO advantages, I thought you might be curious to know the answer to some of the questions I frequently get from clients, highlighted at the beginning of the article.
So, here’s my answer to some frequently asked questions about SEO:
1. “Are results guaranteed with SEO?”
Unfortunately, it is impossible to guarantee 100% results with SEO. Even Google advises businesses to run when they hear from an SEO specialist or SEO agency that they guarantee results.
So, stay away from anyone who is putting their hand in the fire for you that you will get 100% 1st place in Google organic results.
But all I can tell you is that, although there are a lot of variables involved in this premise, the chances of getting great results by implementing an SEO strategy are very high.
You just need to give time to the process, invest according to your expectations and choose as a partner a real SEO specialist with a clear vision of the methods needed to achieve the proposed objectives.
2. “How long does it take to see results in SEO?”
If you follow Google’s rules, and, as I said earlier, provided you invest as expected and go on the road with the right specialists, it takes between 6 and 12 months before you start seeing significant results.
Also, this timeframe varies depending on:
- Current site health
- Updates made by Google
- And other algorithmic criteria that Google chooses to keep secret. 🙂
3. “How much does SEO cost?”
Expect to pay anywhere from 500 euros to 3,000+ euros per month if you want an effective SEO strategy developed by a full-blooded SEO specialist. (The cost varies depending on the issues and needs of the optimized site and the level of competition in your industry.)
As a business owner, SEO will allow you to constantly generate sales opportunities for your products or services without any active effort on your part!
Three SEO advantages can turn your website into a 24/7 sales agent, which will give you the freedom to focus on other important aspects of your business.
What entrepreneur wouldn’t want that?
Have you convinced yourself and want to invest in SEO for your business?
Contact us and let’s talk about your project and how we can help you outperform your competitors in the long run.