Nowadays, social media presence is one of the most important elements of brand communication. Regardless of the industry in which it operates, it has long been considered normal for any company to be identified, followed and contacted by customers or collaborators on social networks. But what happens when social platforms become increasingly diversified and segmented? One network in constant transformation is TikTok, a relatively new player, but with a growing community worldwide.
And if your brand is cool and always in fashion, it definitely shouldn’t be missing from here.
What is TikTok? Brief history and main advantages
TikTok is a social platform where users can create, share or just watch short videos.
First launched in 2018, the app now has over 3.5 billion downloads globally and is preferred by Generation Z in particular, mainly as a means of expression through dance, songs and funny challenges published in videos lasting between 5 and 120 seconds.
What is TikTok compared to other social networks on the market? Well, although it can be considered similar to YouTube, TikTok positions itself as a platform for short mobile videos, with a mission to inspire creativity and bring good moods.
This video-focused, vertical-format orientation, with a very fast consumption dynamic, has quickly attracted the most active demographic – the young. That’s why other social platforms have started to adapt their feeds and algorithms to offer a similar experience and to catch up with users who have migrated to TikTok.
As with other social platforms, users can comment, rate and send emojis to their favourites. Hashtags and songs are used to increase the visibility of posts, the number of likes and followers.
Most of the videos are based on music and songs, with TikTok offering an impressive library of sound effects, music tracks and all sorts of filters for dances and lip-syncing. You can also discover a multitude of videos related to handmade projects, drawings, entrepreneurial or financial advice.
What is Tik Tok, as creative potential? The app offers a lot of video customization features such as slow-motion shooting, time lapse, special effects or even the ability to play the song back. Users can contribute trending content by following hashtags and posting their own video using the same hashtag.
On TikTok, real trends are born that sometimes echo in the offline world.
These trends are sometimes promoted by TikTok itself, which encourages its community to post on a certain topic. As a community of users it is relatively young, it is very dedicated and spends considerable time creating content and following other users.
However, although most users spend time in the app for pleasure, more and more users are starting to wonder about TikTok’s monetization potential.
In other words, can money be made from TikTok? Of course you can, and we’ll show you how!
What is TikTok? 7 TikTok monetization strategies
Is there money in TikTok? Globally, the monetization opportunities on TikTok are huge. Marketing campaigns have potential audiences of hundreds of millions of users, achieving goals such as increased brand visibility, increased traffic and direct sales.
So how do you make money from TikTok? Are you curious to know what TikTok is from a monetization opportunity perspective? Here are 7 ways your TikTok account can be monetized with the help of a TikTok Ads agency.
1. Use trends to increase your brand visibility
Music and sound effects play an important role on TikTo,k so you should pay as much attention to the choice of sound as to the images. Trends are often unpredictable, so a clear strategy for this platform is hard to develop. It must constantly adapt to changes on the platform and leave room for experimentation.
You find these trends by viewing your daily feed, exploring the Discovery area and paying attention to everything you see and hear.
There is no (single) recipe for growth on TikTok so your strategy should leave room for creativity and flexibility.
Try to discover videos that are viral outside of your feed. You can select a sound and investigate how other users have chosen to use it, use the search option for keywords or hashtags relevant to your brand, and ask your friends to send you what videos they find engaging in their feeds.
Then include your products or services in a trend or challenge and you have more chances to be discovered and appreciated.
At this point we should remind you that although individuals can use sounds and songs in their videos without worrying too much about copyright, in the case of companies you should check the legal conditions before publishing because you might need licenses in some cases.
2. Grow your community
If you want to grow quickly on TikTok, it is recommended that you post 4 to 8 times a day. The more often you post, the more likely you are to reach more audiences, which will increase your account popularity.
Since they are so frequent, posts should be somewhat varied: you can have industry and education related content in your field, you can sometimes have funny content, you can dance or sing. It depends a lot on your niche, but also on what fits with your brand identity and company values.
3. Implement TikTok Ads
Although ads on TikTok are not (yet!) as popular as those on Facebook or Instagram, they are a real opportunity for brands who want to increase their visibility and make money from TikTok.
And precisely because it hasn’t yet reached its true potential, now is the perfect time to start implementing TikTok Ads. Whether you have a sizable budget or a small business with a limited budget, with TikTok Ads you have access to a number of unique features to help you grow.
Similar to Instagram Ad Manager, the TikTok Ads platform automates the process of ad creation, delivery and optimization.
If the platform is intuitively designed and structured, ideally you should use a TikTok Ads agency. They can provide you with advice and recommendations on setting your budget and audience.
Similar to Facebook and Instagram ads, custom audience segments and similar audience segments can be created to reach new audience segments similar to existing ones.
4. Create content that sells
Being a social platform based on video content, make sure your brand ads look like an organic post. Choose videos shot natively, vertically, to avoid clipping whether you want to promote products or services. Images should be clear and the video should have good brightness.
Don’t limit your creativity! Try to present your product or service in a creative, new, surprising way and add interactive elements.
When making your videos, don’t forget your visual identity (logo, graphic design, symbols or characteristic elements). This is important to fix your brand personality in the minds of users and should be present on all your communication materials, including TikTok ads.
For your videos to go viral, consider the questions and concerns of your potential customers. Get to know your audience, investigate what your viewers’ real problems are and create content that benefits them. If they start to trust your brand, they will most likely turn into customers when they have to make a purchase decision.
5. TikTok Ads for lead generation
By TikTok Ads, the platform has created an original way for companies to connect with their target audience to grow their customer base and generate revenue.
Advertising on TikTok can consist of engaging, vertical, short-form videos, and now – through lead generation campaigns – TikTok offers a new solution that can help companies reach more potential customers and generate effortless conversions.
Setting a goal to generate new leads gives you the opportunity to be even more creative, to step out of your comfort zone to reach new segments and try to attract new customers.
TikTok Ads for lead generation does more than just help you gather leads. With a paid campaign like this you can increase sales, tailor your messages to the audience you want to reach and attract visitors to your site.
This type of campaign is useful in almost any industry, from retail and e-commerce to education and services. TikTok is by definition a platform that grabs and holds your attention, making it extremely easy to generate interest and get feedback.
6. Ce este TikTok fara influenceri? Creeaza noi parteneriate pe TikTok Creator Marketplace.
Today’s digital users increasingly value fun and interactive content, and expect authenticity from their communities, their favorite brands, and the world at large.
With this shaping of expectations, brands need to take a serious look at ways to ,,humanize” their images.
There’s no better way to convey authenticity in your brand marketing campaigns than through the creators, the influencers who know the platform and its users best. Because what is TikTok without influencers?
Go for partnerships with people who share your values and have a great community. Increasing your brand’s visibility can be based on partnering with a talented, engaged content creator who is valued by TikTok users.
The main feature that helps you with this is the TikTok Creator Marketplace. Here you can search for influencers, invite them to collaborate with your brand and analyze by performance reports.
A tip from us: to be more successful in getting a positive response, interact with your favorite content creator’s videos through comments and likes.
7. Optimize any campaign
Interim and final data and reports are essential to whatever strategy you choose for your social networks. Constantly track your numbers and measure how well your ads are performing.
Whether it’s a campaign with a collaborator or not, constantly evaluating metrics helps you better understand how the platform works and will generate new ideas for future ads.
If your company makes decisions based on hard data, make sure that your campaign team knows how to give you all the information about the performance of your ads and that they pay attention to optimization during their run.
In conclusion, monetization opportunities in Tik Tok are varied and based on different objectives. The wide variety of tools and decisions you have to make may seem less complex if you hire the right partner. A specialized agency with experience in TikTok campaigns can easily support you and help you achieve your business goals.
So what is TikTok for you? Just fun, or a potential source of income?