360 Insights Podcast Ep #2
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Episode #2 – The Fundamentals of Content Marketing

In today’s episode we’ll get into the fundamentals of content marketing, a complex marketing service that Seth Godin once said “is the only marketing left”.

There are about 5 billion active internet users and just as many social network users worldwide (4.7 billion). These figures represent a huge opportunity for any company to interact with new market segments and to reach a much larger audience. A well-executed content marketing strategy can be one of the most effective methods of brand awareness and customer engagement.

To be more specific, today we will discuss:

  • What is Content Marketing?
  • What are the advantages of this service?
  • What goals can you achieve through content marketing

If you want to go deeper into the topic proposed in this episode, we have prepared a complete guide on what content marketing means, with clear examples and some useful templates you can download for FREE!

Of course, you can also listen to us on:

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