In today’s episode we’ll get into the fundamentals of content marketing, a complex marketing service that Seth Godin once said “is the only marketing left”.
There are about 5 billion active internet users and just as many social network users worldwide (4.7 billion). These figures represent a huge opportunity for any company to interact with new market segments and to reach a much larger audience. A well-executed content marketing strategy can be one of the most effective methods of brand awareness and customer engagement.
To be more specific, today we will discuss:
- What is Content Marketing?
- What are the advantages of this service?
- What goals can you achieve through content marketing
If you want to go deeper into the topic proposed in this episode, we have prepared a complete guide on what content marketing means, with clear examples and some useful templates you can download for FREE!
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