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8 free SEO tools for site analysis

Do you want to analyze your website yourself from an SEO point of view, but don’t know which SEO tools you should use?

Moreover, are you looking for free SEO analysis solutions because you can’t afford to pay for such services these days?

The economic crisis we’ve all been going through in recent months has forced us all to tighten our belts and cut costs where they weren’t necessary.

Optimizing the SEO of your website is, however, a process that you should not neglect, because it can give you a decisive advantage over the competition, also hit by the economic crisis, of course.

You must, however, move fast and find the best solutions to continue monitoring your website’s performance and find the best optimization strategies.

Nowadays, no one has time to go through the plethora of SEO tools available online, let alone look for the free ones.

So, we thought we’d introduce you to the most useful SEO website analysis tools, so you can get started right away.

Throughout the more than 8 years of SEO activity, we have used many tools, but the tools we will mention below are the only ones that have proven their effectiveness over time.

Even today we use them constantly and, although we currently use a paid tool, we often use free SEO tools to perform SEO analysis as complete as possible for our clients’ websites.

Here are the 8 SEO tools that we consistently use for the analysis we perform for our clients’ websites.

In the following you will find 5 tools that give you absolutely all the features for free, but also 3 SEO tools that give you a wide range of access to features in the Free Trial package.

So, let’s see what free SEO tools we recommend.

Free seo tools for site analysis

 1. Google Analytics

Cost: FREE

Purpose: UX, General Traffic Analysis.

No SEO audit is complete unless you know:

  • How much traffic each page and article on the site generates.
  • What people do when they land on pages on the site.
  • How people navigate through the site.
  • Which articles or pages contribute to the goals.

Happily, Google Analytics can help you figure all of this out.

2. Google Search Console

Cost: FREE

Purpose: Analysis of organic traffic already generated by the site from Google.

It would be pretty weird to run an SEO audit without using the SEO tool Google offers for free, wouldn’t it?

Google Search Console is an SEO tool that will show you:

  • Top organic searches for the site under review.
  • Pages generating the most / least organic traffic.
  • Backlinks discovered by Google to the analyzed site.
  • CTR – organic click-through rate.
  • And many other essential information in SEO.

3. Lighthouse

Cost: FREE

Purpose: Optimize site loading speed.

Lighthouse is a Chrome plugin (an extension) that allows you to run SEO site performance audits in your browser.

In about 60 – 90 seconds, this tool will provide you with a detailed report covering: performance, accessibility and On-Page SEO for the analyzed page.

The report provided not only shows you what is wrong with your site, but also what you can do to fix it.

4. Pingdom

Cost: FREE

Purpose: Optimize site loading speed.

The tool provided by Pingdom simply measures how long it takes in seconds to load a given URL of a site.

Thereafter, the SEO tool generates a report that will show a breakdown of each element that had to be loaded to display the analyzed URL, how long it took and how large are the file sizes loaded by the analyzed page.

This tool can be used in conjunction with Google Page Speed Insights and Lighthouse to better strategize on specific areas to focus on to improve the load speed of the site being analyzed.

5. Structured Data Testing Tool

Cost: FREE

Purpose: Structured data.

Scan a site URL and this tool will give you a complete list of the structured data found in the parsed page, as well as the errors found (if any).

This SEO tool is most useful for e-commerce and local business sites, but any site needs some structured data for better indexing in Google.

These are the 5 completely free tools you can use for SEO analysis of your website.

Now, let’s see which 3 SEO tools we recommend because they offer you a comprehensive set of features in the Free Trial version:

6. Screaming Frog Crawler

Cost: free, but limited version | ~$194 / year

Purpose: Technical SEO

This tool is mandatory for a complete SEO audit. Screaming Frog analyzes the site and provides detailed information about its URLs.

More specifically, it will show you:

  • All errors (4xx, 5xx, broken links, etc.).
  • Redirects and redirect loops.
  • Resources and URLs blocked from indexing.
  • Duplicate pages and content present on the site.
  • Still insecure (pages that are with http instead of https).
  • Information about each page (meta-description, title and word count).

This SEO tool will give you all the information you need to:

  • Remedy potential crawling and indexing problems.
  • Analyze site architecture.
  • Optimize the site from an On-Page point of view.

7. Screaming Frog Log File Analyzer

Cost: Free version, limited in features. Full license: ~$129 per year

This SEO tool is dedicated to advanced users who understand how it can be used to improve the performance of a website.

This tool will help you analyze the hosting server log files for the site being analyzed and build a much clearer picture of how Google interacts with the site being analyzed.

8. Ahrefs

Trial at $7 for testing. Cost: $99/month or $990/year for LITE version.

Purpose: backlinks, rankings, organic traffic.

Ahrefs is a complete SEO software for backlink analysis, content analysis, keyword analysis and SEO audit.

The advantage of Ahrefs is that it is a tool that provides a lot of information in an easy-to-understand visual way,

Get the combination of SEO tools that works for you.

These are the tools that work for us. There are, however, many more useful tools in the market, and at the end of the day you have to choose what works best for you.

The important thing is to experiment to find the combination of tools that will help you perform the most thorough SEO audit possible.

If you don’t want to do this audit yourself or time doesn’t allow, confidently call on our SEO services and we will provide you with a full SEO audit.

Start now! See what SEO services we offer.

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