what is snapchat
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What is Snapchat and how is it used in marketing?

And have you found yourself wondering what Snapchat is and if it can be a viable marketing channel for your business?

Social Media represents the current state of the Internet and all the applications that are part of this complex ecosystem. One of these apps is Snapchat, which is having its period of fame, especially among young people.

And, as is the case every time an app comes into vogue, there have been many voices saying that this app will not hold its own in the battle with Instagram, which, by the way, it has to some extent.

However, Snapchat is still a very popular app among young people and I think it is good to look at where today’s young people are distributing their attention in order to understand the potential customers of tomorrow.

If you’re here, it means you want a more serious and business/marketing oriented opinion. So:

What you need to know about Snapchat?

Snapchat is an app that complements the Social Media ecosystem, launched in September 2011 by the company Snap Inc.

More specifically, this app is dedicated to multimedia messaging communication, and one of its main features is that photos and messages are only available for a short period of time.

However, to keep up with the growing competition, the app created by Evan Spiegel, Bobby Murphy and Reggie Brown, has had to evolve from a person A to person B photo sharing app, to an app that includes Stories (available 24 hours), as well as a “Discover” section, which offers brands the ability to display short ads, for a fee, to users of the app.

The Snapchat app has become known for setting a new direction in social media and for its significant emphasis on user interaction through virtual stickers and augmented reality objects.

According to public internet figures, in October 2019, the app had 210 million daily active users.

How is Snapchat used in marketing?

The Snapchat app is a viable marketing channel for those targeting an audience that falls within the age range of 12 – 34 years old.

What does this mean for your business?

This is news great news. You now have another viable marketing channel to interact with potential customers.

But this can be intimidating or confusing, especially if you’ve never used Snapchat before and don’t know how you can use this app for yourself and your business.

But lucky for you, you’re in luck. This article will introduce you to some of the most effective ways to use the Snapchat app for marketing your business online.

Let’s take a look at the methods. First:

1. Post often on the story

Once you’ve made your Snapchat account, you need to make sure it’s active. The best way to approach this is to add content to your story every day.

Remember, everything you post on Snapchat will disappear within 24 hours, so sharing content consistently will keep your brand visible to your target audience.

2. Promote your Snapchat account on your other marketing channels

If you really want to get results and your Snapchat Marketing strategy to work, you need followers who are interested in the content you you distribute.

These can be attracted by targeting users who follow your brand in other social media platforms.

3. Collaborate with relevant influencers

Another great way to attract followers and increase engagement is through social proof.

More precisely, it appeals to people who already have a follower base from the audience that your brand is targeting and give those people the opportunity to take your account activity for a day.

4. Offer discount codes

I know you want sales, and one of the most effective ways is to offer discount codes.

How to use Snapchat?

Go to Play Store or App Store, depending on your phone’s operating system, search for Snapchat and download the app.

You then make an account and add your phone number. This will help you reach your Snapchat account to friends in your address book who also have Snapchat accounts.

Once logged in to your account, the first screen you’ll see is the camera on.

With a tap (click) on the bottom bubble you can take the photo you want, and with a hold on the bubble you can take a short video.

You then have to think of creative strategies to attract followers and keep their attention on the content you post, and to create content that will convert them into customers.

Remember, Snapchat is an app with real content, not perfect content.

You may not have learned everything about Snapchat, but more than likely, this article helped you more than 90% of the organic results on the first page of Google.

And if you still have questions, or want to learn more about Snapchat and Social Media in general, I invite you to subscribe to our newsletter.

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