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How to do a competitor analysis on social media? Complete guide

■ Competition refers to the battle between brands for consumer attention and preference.
■ Competition analysis is the process of evaluating competitors’ strategies, tactics and performance on social networks.
■ But if you want your brand to really stand out, you need to go beyond mere imitation.

Every like, comment and share can turn a business from a simple idea into a successful brand. But how do some brands manage to attract attention and build vibrant communities, while others go unnoticed? Thus, analyzing social media competition becomes the key to unraveling this mystery. In this article, we invite you to explore the essential steps to evaluate your competitors, understand what makes them excel, and develop a strategy that will enhance your brand. Whether you’re an entrepreneur just starting out or an established player, this guide will help you get your footing in the dynamic online marketing landscape. Let’s get started!

What is competition?

Competition refers to the battle between brands for consumer attention and preference. In an ever-expanding digital world, every brand must identify its direct and indirect competitors, understand their strategies and adapt to market trends. Competition is not limited to similar products or services, but also extends to how these brands communicate and interact with their audiences on social media platforms.

What is competitive analysis?

Competition analysis is the process of evaluating competitors’ strategies, tactics and performance on social networks. It allows brands to understand how they position themselves relative to others, identify opportunities and develop more effective social media promotion strategies. Competition analysis is not only a tool to identify competitors’ weaknesses, but also a way to discover best practices in the industry.

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Why is competition a good thing?

Competition is an essential factor in market dynamics, bringing significant benefits to both consumers and brands. It stimulates innovation and continuous improvement of products and services, forcing companies to adapt and offer more effective solutions to consumer needs. Competition also helps to keep prices competitive, allowing consumers to benefit from more affordable offers and a wider range of choices. It also improves service quality, as brands need to invest in the user experience to attract and retain customers. Finally, competition not only improves the marketplace, but also stimulates economic growth, helping to develop new industries and create jobs.

What are the steps to analyze competition?

Identifying competitors

The first step in analyzing competition on social media is to identify your direct and indirect competitors. This involves researching brands that offer similar products or services and understanding their market positioning. An effective method is to create a list of relevant brands, which can include not only big industry players but also emerging companies. Identifying competitors will help you understand who the key players in your field are and how they promote their offer.

Analyzing performance metrics

A crucial aspect of competitor analysis is evaluating your competitors’ performance metrics. Start with likes and interactions, which give you an idea of how well your content is received by your audience. Posts with a high number of interactions suggest that the message resonates well with the audience. Next, analyze views of different types of content, such as videos or stories, to understand which format consumers prefer. Don’t forget to look at the tone and style of the communication; note what types of messages are successful and how competitors are connecting emotionally with their audience.

Advertising transparency

The next step is to check the transparency of competitors’ ads. Social media platforms, such as Facebook, offer tools that allow you to view other brands’ active ads. This will give you an overview of their advertising strategies, the types of offers they promote and their target audience. By seeing what works for others, you can adapt and improve your own advertising campaigns.

Communicating on social networks

Another important aspect is analyzing how your competitors communicate on social networks. Notice how they interact with their audience: do they respond quickly to comments? Do they handle reputation crises well? By analyzing these interactions, you can learn how to optimize your own communication and build a better relationship with your customers. Good management of feedback and comments can make the difference between keeping or losing customers.

Analyzing audience segments

The last step is to analyze your competitors’ audience segments. Use analytics tools to find out who their followers are: what their interests are, what type of content they consume the most and what problems their brand solves. This information is essential to tailor your marketing strategy to better resonate with your target audience. Understanding your competitors’ audiences can provide valuable insights to help you develop your brand and attract new customers.

Social media competition identification tools

We all know that competitive analysis becomes much easier when you use specialized tools. There are numerous tools available that can help brands identify their competitors, analyze their performance and improve their own strategies. We have centralized some of the most useful tools that we use at our facebook ads agency, re7consulting:

1. SEMrush

SEMrush is a versatile tool that can be used for social media, not just SEO. It allows you to monitor the performance of your accounts on platforms such as Facebook, Instagram and Twitter, providing data on follower growth, engagement rates and audience interactions. SEMrush also gives you the ability to analyze the activity of your competitors, comparing key metrics such as the number of interactions and successful content types. This way, you can optimize your social media strategy to outperform your competition and increase brand impact.

2. Facebook Ads Transparency

Facebook Ads Transparency is a useful tool that allows you to see all your competitors’ active ads on social media platforms, including Facebook and Instagram. This tool gives you information about the type of ads your competitors are running, the targeting used and their performance. It can give you valuable insights into what’s working in your industry and how you can adjust your own campaigns to be more effective.

3. BuzzSumo

BuzzSumo is another great tool for analyzing competition on social media. It allows you to discover the most popular content in your field, including blog posts, articles, infographics and videos. You can see which types of content generate the most interactions and which authors or brands dominate the space. This information can guide your content strategy, helping you to create posts that grab your audience’s attention.

4. Hootsuite

Hootsuite is a social network management tool that also offers competitive analysis features. You can monitor your competitors’ activity, analyze their interactions and track how they are performing their marketing campaigns. Hootsuite allows you to schedule posts and provides detailed analytics about the performance of your content, allowing you to compare your results with your competitors.

5. SimilarWeb

SimilarWeb is a tool that provides data about website traffic and user behavior. You can use this tool to get information about your competitors’ traffic sources, to see where your visitors come from and how they behave on your site. This can give you a clear picture of the marketing strategies used by your competitors and can help you identify growth opportunities for your brand.

What do you do after you’ve completed this competitor analysis?

Now that you’ve finished your competitor analysis and you know exactly what they’re doing, you’re probably wondering: what’s next? Well, now comes the really important part. You can build your strategy based on all the insights you’ve gathered, but that doesn’t mean you have to copy everything you’ve discovered.

Sure, some of your competitors’ tactics work, and it’s tempting to draw inspiration from their success. But if you want your brand to really stand out, you need to go beyond mere imitation. Who wants to be just a copy of someone else? Instead of doing what everyone else does, you can turn the data you’ve collected into ideas that reflect the unique essence of your brand.

How can you be unique? Start by defining your voice. It’s not just what you say, but how you say it. Find a tone that speaks directly to your audience, that makes them feel part of a community, part of a story you are building with them.

Then think about what else you can offer. We’re not just talking about special offers or new products, but experiences and emotions. How do you make people feel that your choice is the right one? Maybe it’s great customer service, perhaps a loyalty program, or social media content that not only informs but inspires.

And don’t forget innovation. Dare to do things differently. You can explore new content formats, such as engaging videos or live broadcasts, and break out of the usual mold. Test new ideas, experiment, and be brave. Your competitors don’t have the same DNA as you, and that’s your advantage.

Bottom line? Be informed, be inspired, but don’t turn into someone else. Create something your own, authentic and inimitable. You are the secret to your brand’s success. And if you need help differentiating yourself from the competition, re7consulting facebook ads agency is here to help.

Don’t wait! Discover how our Facebook Ads services can help you stand out and attract the customers that matter.

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