When it comes to online promotion, it is important to understand the differences between paid search and organic search. Organic searches refer to results that appear naturally in Google, based on a complex algorithm that takes into account factors such as content relevance, site authority and SEO optimization. Although these are essential for long-term growth and building a sustainable online presence, organic results can take time to rank high. In contrast, paid search, such as Google Ads, offers immediate visibility, placing your ads at the top of the results page. This means that once a campaign is activated, you can quickly reach your target audience and start generating traffic and conversions. Although organic search can bring steady traffic and lower costs in the long run, paid advertising allows you to get immediate results and actively control your positioning and budget, giving you greater flexibility and efficiency in promoting your business. The choice between the two depends on your goals – Google Ads offers a quick and visible solution, while SEO builds a solid foundation for long-term success.
Why choose a Google Ads agency?
Google Ads is one of the most effective ways to attract customers and increase sales. However, for a paid advertising campaign to be truly effective, it requires a well-thought-out strategy, constant monitoring and expertise in performance marketing. Working with an agency specialized in Google Ads, such as re7consulting, can make the difference between a campaign that consumes budget with no results and one that generates sales and brings you an excellent ROI (Return on Investment).
1. Immediate access to visibility through paid advertising
One of the biggest advantages of Google Ads campaigns is that they give you immediate visibility in search results. When a user searches for a product or service on Google, the paid results (i.e. the ads that usually appear at the top of the search page) are the ones that get the first attention. These ads are clearly highlighted in front of the organic results, which means you will get more exposure and therefore more clicks.
Although organic results are extremely important and can bring long-term traffic, Google Ads helps you to have a constant presence in front of users even when organic results are not yet fully optimized or you have not yet reached the top of the search results. Paid ads offer instant visibility and this is a huge advantage for your business, especially in a highly competitive online environment.
2. Paid ads are displayed before organic results
In most cases, paid Google Ads results are displayed at the top of the search page, just before the organic results. These ads are also labeled as “Ads” or “Ads”, but they are highly visible and attract users’ attention.
This is a major plus over the competition, because when users perform a search, chances are that only paid results are visible on their screens. In fact, studies show that the top three positions in Google Ads have the highest click-through rate, which means that the ads that appear in these places are much more effective in attracting users and directing them to your website.
3. Quick access to potential customers
Organic results can be hard to come by, even with good SEO. Google considers many factors to decide which sites deserve to be displayed first in organic searches, and this process can take weeks or even months. Google Ads, on the other hand, offers instant results, bringing you potential customers as soon as your campaign is active.
In addition, paid ads are highly targeted, so you can make sure that your message only reaches the users who have the highest potential to become customers. re7consulting can help you create highly targeted Google Ads campaigns that reach only the relevant audience, thus saving your budget and maximizing the impact of each click.
4. Complete control over your budget and your campaign
Another significant advantage of Google Ads is that it gives you complete control over your budget and how your campaigns are run. If you want fast results and greater control over your promotion, Google Ads allows you to set a daily budget, adjust your cost per click (CPC) and focus on the keywords that bring the most conversions.
In addition, Google Ads agency re7consulting can help you manage your campaigns more effectively, adjusting budgets in real-time to maximize ROI and ensure that your budget is spent efficiently. This level of control is another big advantage over SEO, where changes are slower and more difficult to manage.
5. Visibility to the people who matter: your target audience
Google Ads allows you to reach your target audience directly. Performance marketing campaigns allow extremely detailed segmentation:
You can target users based on location, age, interest, device used and even previous online behavior.
You can opt for campaigns that target specific keywords that are relevant to your products or services, or use remarketing options to attract users who have already visited your site.
This type of specific targeting ensures that each ad reaches the people who are most likely to take an action on your website (e.g. a purchase, fill in a form or sign up for a newsletter). Thus, through Google Ads, you maximize your chances of generating quick sales and qualified leads, much more effectively than through SEO, which usually reaches a wider and more general audience.
Why choose re7consulting for your Google Ads campaigns?
At re7consulting, your Google Ads agency, we are dedicated to providing customized solutions to help you increase your sales quickly and efficiently. We use our expertise in performance marketing and advanced techniques to create campaigns that rank at the top of the paid results and bring you immediate visibility. By working with us, you have access to all the benefits of Google Ads, from complete budget control to ongoing optimization and detailed reporting.
