How we got over 3,000 sales through TikTok Ads
CHALLENGE
The challenges we faced in the promotional campaign process were to create the ideal consumer profile for our ads to reach them and to create interactive visuals to get
people’s attention.
APPROACH
Our strategy was based on integrating a mix of objectives and creating the right audiences to reach the target group. The visuals we received from the client, which they made under our guidance, based on current trends, as well as many product presentations and offers. As a marketing plan, we created several types of campaigns to achieve all the desired objectives: Visibility, Traffic and Sales. We created specific audiences for potential customers using targeting methods specific to the TikTok platform: interests, hashtags, etc.
RESULTS
During the collaboration period we reached over 26 million impressions and over 48,022 followers per account. We also achieved 3,310 sales at a cost of 5.38 RON per purchase.
“Excellent communication, a professional and serious team! I noticed changes in the accounts after the first weeks of collaboration.”
– Cristina Rosu, Chief Marketing Officer, Elefant.ro
Results
IMPRESSIONS
26M
SALES
3.3K
COST / SALE
5.38 RON
Main marketing goals
> Generating sales
The PPC strategy was based on
> Testing the market
> Target geolocation
> Testing different visuals
> Promoting the offers
Other targets used
> Reach, interactions, traffic
E-Platform Used:
