How we generated over 827 sales in 5 months with a ROAS of 5
The biggest challenge has been selling products in an ultra saturated underwear market. Another challenge was generating a high ROAS from selling relatively cheap products.
Our strategy was to integrate a mix of targets and create dedicated offers in order to redirect campaigns towards selling desired products. We also created different funnels to sell as many pieces of underwear as possible and promoted spot offers. The main campaigns that brought in sales were conversions and Catalog Sales – the latter being also the most profitable, focusing on remarketing strategy. As a marketing plan, we researched the needs of consumers when looking to purchase this type of product. We created different audiences and texts to reach the interested audience.
In the first 5 months of the collaboration we generated 827 sales. The revenue generated by our strategy was 315,000 lei. The budget spent was 63,000 lei and we reached over 930,000 people.
Main marketing objectives
> Generating sales
The PPC strategy was based on
> Geolocation mapping
> Audience testing
> Promotion of offers
> Testing different visuals
Other targets used
> Brand awareness, interactions, traffic