Tanya Povenskaya
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[Case Study] TP Nails – Meta Ads

How we generated over 166 sales with an ROAS of 88 through Meta Ads


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CHALLENGE

The biggest challenge we faced in creating the campaigns was
the average cost of the shopping cart. Our partner TPNails is in the business of selling nail products, and these products are relatively inexpensive. This required keeping the cost per purchase as low as possible.

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APPROACH

Our strategy was to use as many types of campaigns as possible in Business Manager. The budget constrained us quite a lot, so we only did sales campaigns: Catalog Sales and Conversions. Each campaign had its specific audience with different visuals: carousel and banner.
All the campaigns created were a success, costing between 9 and 15 lei per purchase, with an ROAS of up to 121. The best campaign was the cold audience catalogue campaign.

viziunea re7consulting

RESULTS

In just one month of collaboration we reached over 8,800 people and generated 166 sales, at a cost of 8 lei per purchase.
Also, the revenue generated by our strategy during the collaboration period was 119.181 RON.

Results

cursuri de marketing - vanzari - PR - HR

SALES VALUE

119K

SALES

166

COST PER CONVERSION

8 RON

Main marketing objectives

> Generating sales

The PPC strategy was based on

> Geolocation targeting

> Audience testing

> Promotion of offers

> Testing different visuals

Other targets used

> Conversions, Catalog Sales, Traffic

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