How we generated over 166 sales with an ROAS of 88 through Meta Ads
The biggest challenge we faced in creating the campaigns was
the average cost of the shopping cart. Our partner TPNails is in the business of selling nail products, and these products are relatively inexpensive. This required keeping the cost per purchase as low as possible.
Our strategy was to use as many types of campaigns as possible in Business Manager. The budget constrained us quite a lot, so we only did sales campaigns: Catalog Sales and Conversions. Each campaign had its specific audience with different visuals: carousel and banner.
All the campaigns created were a success, costing between 9 and 15 lei per purchase, with an ROAS of up to 121. The best campaign was the cold audience catalogue campaign.
In just one month of collaboration we reached over 8,800 people and generated 166 sales, at a cost of 8 lei per purchase.
Also, the revenue generated by our strategy during the collaboration period was 119.181 RON.
COST PER CONVERSION
Main marketing objectives
> Generating sales
The PPC strategy was based on
> Geolocation targeting
> Audience testing
> Promotion of offers
> Testing different visuals
Other targets used
> Conversions, Catalog Sales, Traffic