+500 calls generated through Meta Ads
Cost per call starting at 8 lei
▌Campaigns built around audience education, testing, and retention
Client: Promemoria Medical Center
Industry: Healthcare
Channels Used: Meta Ads, Google Ads, SEO
Objective: To increase appointments and build a retargeting audience through educational and seasonal campaigns
▌Context
Promemoria is a clinic specializing in memory assessment and neurological health, where the main challenge is not only generating leads, but also:
✔ educating the public
✔ raising awareness
✔ and turning a sensitive topic into an accessible conversation
In this type of industry, users do not always actively search for the service directly.
Often:
✦ The problem is ignored
✦ The symptoms are downplayed
✦ And the decision comes too late
For this reason, the strategy was based on:
awareness + engagement + retention + conversion
▌Strategy
Instead of just creating traditional lead generation campaigns, we have developed an integrated ecosystem based on:
✔ Meta Ads
✔ Google Ads
✔ SEO
✔ educational campaigns
✔ seasonal campaigns
✔ and content created specifically for different stages of the funnel
“to generate appointments,” but rather to consistently build interest and trust.
▌Campaign Concept
We created a campaign that directed users to an online memory assessment test:
Pro-memoria Memory Test – PROMEMORIA Medical Center
The goal wasn’t just traffic:
✔ increased engagement
✔ time spent in the ecosystem
✔ and the development of an extremely valuable retargeting audience
▌Seasonal campaigns – constantly updating creative assets
An important element of Promemoria’s strategy was:
Constantly updating messages and creative approaches.
Every month, we created new campaigns for:
✦ seasonality
✦ emotional contexts
✦ and various reasons for their interactions
▌Examples of seasonal campaigns
March – “For Mom”
A campaign built around the idea of care and prevention.
Message:
“March for Mom—Bring Your Mom for a Memory Checkup”
Purpose:
✔ awareness
✔ emotional engagement
✔ and appointments
February – Massage Gift Certificate
Campaign targeting:
✦ wellbeing
✦ gifting
✦ and expanding interest to other services offered by the clinic
These types of campaigns:
✔ Keep your accounts active
✔ Vary your posts
✔ and avoid creative burnout
▌Call campaigns – focus on conversion
In addition to the educational and awareness components, we have also developed campaigns focused on phone calls.
These campaigns were developed based on a different set of objectives:
✔ awareness
✔ engagement
✔ retargeting
✔ and call campaigns
The result:
cost per call of approximately 8 lei.
▌Structure of Call Campaigns
Evergreen Calls Campaigns
Role:
✦ Attracting users who are ready to book
✦ Maintaining a steady flow of calls
Broad Leads Campaigns
Role:
✦ expanding the audience
✦ testing new interests and segments
✦ scaling results
Retargeting Calls
Role:
conversion of users who had previously interacted with:
✦ the test
✦ the ads
✦ or the website
▌Campaign Results
Key findings:
➤ +500 calls generated
➤ Cost per call starting at 8 lei
➤ Expanded audience for retargeting
➤ Steady increase in engagement
➤ Qualified traffic to the online test
The campaigns were successful:
✔ to increase interest in the clinic’s services
✔ to build a repeat audience
✔ and to create a consistent lead generation system
▌What Made the Difference
The campaign’s success was due to:
✦ Combining awareness with education
✦ Content built on emotional insights
✦ And constantly refreshing the creative work
Instead of communicating solely in medical terms:
We have created campaigns that are human-centered, accessible, and easy to understand.
▌Conclusion
The Promemoria campaign is an example of an integrated strategy designed for an industry in which the decision to schedule an appointment requires time, trust, and education.
By combining:
✦ Meta Ads
✦ Google Ads
✦ SEO
✦ educational campaigns
✦ seasonal campaigns
✦ online memory assessment test
✦ and call-oriented retargeting campaigns
We have succeeded in transforming a sensitive medical topic into an accessible, consistent, and conversion-oriented communication ecosystem.
⭐ Let’s turn interest in your medical services into actual appointments.
We build integrated campaigns for clinics, medical centers, and businesses in the health and wellness sector that need:
✦ greater awareness
✦ qualified leads
✦ calls and appointments
✦ educational campaigns
✦ effective retargeting
✦ and a complete funnel, from interest to conversion
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