How we generated over 1,700 conversions at a cost of 34 RON per lead in 2 years
The biggest challenge in creating the marketing strategy was creating relevant audiences on keywords. The objective of the campaigns was to generate leads, users asking for information and wanting to schedule a viewing. From the beginning, we wanted to know if those who filled out the form were users who could be converted into customers.
The strategy was based on creating Search and Perfomance Max campaigns with multiple keywords and ads to get good results. The campaigns ran in and around Oradea. We took care to explore new targeting directions to avoid displaying ads to people already in the funnel. Daily monitoring of the campaigns and a close relationship with our partner helped us to understand if the leads generated were relevant. Weekly reporting has given us insights into campaign performance and this is the reason behind successful campaigns.
The budget has been constant every month. Over a 2 year period, we were displayed over 8.5 million times, we generated on average 1,700 conversions per month. The cost per conversion (completed form) was 34 RON.
REACH ON TOP SEARCHES
COST / LEAD
Main marketing goals
> Generating quality leads
The PPC strategy was based on
> Testing the market
> Geolocation targeting
> Testing different visuals
> Promoting the offers
Other targets used
> Brand awareness, interactions, traffic