How we generated over 850 leads at a cost of 35 RON per lead through Meta Ads
The biggest challenge in creating the marketing strategy was implementing relevant audiences. The objective of the campaigns was to generate leads, users asking for information and wanting to schedule a viewing. From the beginning we wanted to know if those who filled out the form were users who could be converted into customers.
The strategy was based on a funnel created on different objectives and testing different audiences to determine if the budget investment in campaigns is effective and can be optimized. We invested 30% of the budget in visibility campaigns and 70% in lead generation and call campaigns.
The campaigns were split by location: Cluj and other cities of interest.
Daily monitoring of the campaigns and a close relationship with our partner helped us to understand if the leads generated were relevant. Weekly reporting gave us insights into the performance of the campaigns and this is the reason behind successful campaigns.
The monthly budget and the number of results achieved have remained constant.
In 7 months we reached over 1 million people and generated over 300 phone calls and 870 leads. The cost per lead (completed form) was 35 RON.
Main marketing goals
> Lead Generation
> Lower cost per lead
The PPC strategy was based on
> Geolocation targeting > Promoting the offers
> Testing the market > Testing different visuals
Other targets used
> Reach, interactions, traffic, calls