[Case Study] Oriflame – TikTok Ads

CHALLENGE

The challenges we faced in the process of our promotional campaigns were to create the ideal consumer profile for our ads to reach them and to create interactive visuals to get
people’s attention.

APPROACH

Our strategy was based on integrating a mix of objectives and creating the right audiences to reach the target group. The visuals were provided to us by the client, who made them under our guidance, based on current trends.
As a marketing plan, we created different visibility campaigns to meet all the desired objectives: Display, Interactions and Follower Campaigns.
We created specific audiences for potential clients and passed them through the entire funnel of our campaigns. The campaigns ran throughout Romania.

RESULTS

During the period of collaboration we reached over 8.6 million impressions, over 76,562 followers per account and 240,667 likes.