How we generated over 53 ROAS and 14,000 submissions in just 6 months through Meta Ads
The biggest challenge was promoting a large volume of products from each catalogue launched and generating Oriflame Brand Partners.
Once every 21 days, Oriflame launches its new catalogue and this means creating a complex strategy to generate the best results.
Our strategy has been to create campaigns with no end date, to let the algorithm run the campaigns further without touching them. In these campaigns, we promoted Oriflame’s top brands, which were present in all the catalogues.
For the Recruitment campaigns, we used the same model of campaigns with no deadline, but they were shared across Facebook and Instagram platforms with banners representative of each age group.
In addition, campaigns were created in each catalogue for specific offers and products for each catalogue.
Within 6 months of working together, we generated over 83,000 sales and over 14,000 Brand Partners. The revenue generated by our strategy in 6 months was 20.798.043,14 RON, with a ROAS of 53.
“They are great both as specialists and as people. We’ve created a lot of campaigns with them. They are attentive to requirements, propose solutions, come up with ideas and are open to proposed ideas. I’m very happy that I chose to work with them.”
— Stefanescu Oana, Online Communications Specialist
Main marketing goals
> Generating Brand Partners
> Generating sales
The PPC strategy was based on
> Geolocation targeting
> Testarea audientelor
> Testing different visuals
> Promoting the offers
Other targets used
> Reach, interactions, traffic