How we generated more than 200 requests of offers for appliances in just 4 months
CHALLENGE
Our challenge was to create a strategy to efficiently allocate budgets to Google networks, maintain performance targets by managing budgets and find an effective solution for promoting campaigns through Google Ads services.
APPROACH
Our strategy was to integrate Search, Display and Performance Max campaigns, as well as structuring ad groups for each service promoted. The goal was to keep the promotional offers in the minds of potential customers, thus managing to reach, maintain and even exceed the performance target.
RESULTS
In the 4-month period, we spent a budget of 18,529 RON and generated 21,586 clicks and 201 conversions with a cost per conversion of 92 RON.
Results
COST
18.5K RON
CLICKS
21.5K
CONVERSIONS
201
Main marketing goals
> Generating leads
> Improvement of Conversion Rate
The PPC strategy was based on
> Performance Max
> Dynamic Search
> Display Campaigns
> Search Campaigns
Other targets used
> Create a funnel for conversions and target audiences accordingly
E-Platform Used
