How we generated more than 200 requests of offers for appliances in just 4 months
Our challenge was to create a strategy to efficiently allocate budgets to Google networks, maintain performance targets by managing budgets and find an effective solution for promoting campaigns through Google Ads services.
Our strategy was to integrate Search, Display and Performance Max campaigns, as well as structuring ad groups for each service promoted. The goal was to keep the promotional offers in the minds of potential customers, thus managing to reach, maintain and even exceed the performance target.
In the 4-month period, we spent a budget of 18,529 RON and generated 21,586 clicks and 201 conversions with a cost per conversion of 92 RON.
Main marketing goals
> Generating leads
> Improvement of Conversion Rate
The PPC strategy was based on
> Performance Max
> Dynamic Search
> Display Campaigns
> Search Campaigns
Other targets used
> Create a funnel for conversions and target audiences accordingly