How we generated 1,098 sales at a cost of 23 RON per purchase
The biggest challenge wefaced in creating campaigns was the average cost of the shopping cart. Our partner moboid.ro is in the business of selling phone, tablet and laptop accessories, and these products are relatively inexpensive. This requires keeping the cost per purchase as low as possible.
Our strategy was to integrate all the objectives of the Business Manager.
We created a funnel that users went through. Traffic campaigns were used to generate new traffic to the site, conversion campaigns were divided into ad sets with different visuals: carousel, image, video.
Catalog campaigns were the most successful – these were split by product sets. Another very good strategy was to use videos from TikTok platform in the Sales campaigns – these brought the lowest cost per purchase and the highest ROAS.
In 4 months of collaboration we reached over 1 million people and generated 1,098 sales at a cost of 23 RON per purchase. Also, the revenues generated by our strategy during the collaboration period were
over 94K lei.
COST / LEAD
Main marketing goals
> Generating sales
The PPC strategy was based on
> Geolocation targeting
> Testing the market
> Promoting the offers
> Testing different visuals
Other targets used
> Interactions, traffic