How we generated ROAS over 5 and revenues over 200.000 RON in just 4 months
The biggest challenge was the nature of the business domain and the cost of promotional products. As it was about selling furniture pieces online, the marketing strategy was based on the most relevant audiences and the promotion of the product catalogue.
Our strategy was to integrate all the objectives of the Business Manager. Traffic campaigns were used to generate new traffic to the site, and engagement campaigns aimed to increase audience interest in the products by increasing interactions.
Conversion campaigns were used to promote the product catalogue in carousel visuals. For audiences we used retargeting of those interested and audiences similar to past customers. The budget allowed us to create adjacent campaigns to target other audiences based on interests.
Daily monitoring of campaigns and a close relationship with our partner helped us understand the quality of leads. Weekly reporting gave us insights into campaign performance and this is the reason behind successful campaigns.
In the first 4 months of the collaboration we generated over 47 sales. The revenue generated by our strategy in these 4 months was 200.277 RON. The user interaction rate is 4.38%, the campaigns reached 645,986 users and had over 4 million views.
Main marketing goals
> Generating sales
The PPC strategy was based on
> Testing the market
> Geolocation targeting
> Testing different visuals
> Promoting the offers
Other targets used
> Brand awareness, interactions, traffic