How we generated 47,400 conversions at a cost of 6 lei per lead in 8 months through Google Ads
Our challenge was to create a strategy that would allow us to efficiently allocate budgets to Google networks, maintain performance targets through budget management and find an effective solution for promoting campaigns through the Google Ads platform.
The objective of the campaigns was to generate leads and users who wanted to book an appointment at the clinic.
The strategy was based on creating standard and dynamic search campaigns with multiple keywords and ads to achieve high performance results.
The campaigns ran in the Bucharest and Ilfov area.
We took care to explore new targeting directions to avoid displaying ads to people already in the funnel.
Daily monitoring of the campaigns and a close relationship with our partner helped us understand if the leads generated were relevant. Weekly reporting has given us insights into campaign performance and this is the reason behind successful campaigns.
The budget increased every month, depending on the results.
In a period of 8 months, we were displayed over 2.5 million times, generated 47,400 conversions, with a cost per lead (completed form, phone call) of 6.05 RON.
COST PER CONVERSION
Main marketing objectives
> Lead generation
> Improving the conversion rate
The PPC strategy was based on
> Dynamic & Standard Search campaigns