How we generated over 4200 leads at a cost of 9 RON per lead in 6 months
The biggest challenge in creating the marketing strategy was creating relevant audiences. The objective of the campaigns was to generate leads, users who ask for information about a certain car model or to come for a test drive in the showroom.
APPROACHThe strategy was based on a funnel created on different objectives and testing different audiences to determine if the budget investment in the campaigns is efficient and if it can be optimized. We invested 25% of the budget for visibility campaigns and 75% in lead generation and calls campaigns. We’ve been careful to continually explore our targeting directions to avoid showing ads to people already in the funnel. As visuals, we used video reels sent by our partner, and we edited them to make them as attractive as possible to potential customers.
Daily campaign monitoring and close relationship with our partner helped us to understand if the generated leads are relevant. reports weekly provided us with information about the performance of the campaigns and this reason is the basis of successful campaigns.
RESULTSThe budget was constant every month and the frequency of ads was 10 (one person saw the ads on average 10 times). From all the campaigns, we reached 1.9M people, and most leads were generated by the Contact Form Filling campaigns, and the rest came from calls.
The main marketing objectives
> Lead Generation
> Lower cost per lead
The PPC strategy was based on
> Geolocation targeting
> Testing the audience
> Promotion of certain products
> Testing different visuals
Other objectives used
> Brand awareness, interactions, traffic