How we generated over 1,100 sales with an ROAS of 3.54 in just 3 months through Meta Ads
![blank](http://re7consulting.ro/wp-content/plugins/wp-fastest-cache-premium/pro/images/blank.gif)
CHALLENGE
The biggest challenge has been promoting products that are found at a much lower price on competitor sites.
Katartis sells children’s books and its partner, elefant.ro, sells the same books but at much lower prices.
![blank](http://re7consulting.ro/wp-content/plugins/wp-fastest-cache-premium/pro/images/blank.gif)
APPROACH
Our strategy was to create campaigns with offers for a short period of time, up to 5 days.
Visibility and traffic campaigns were always active on the account to gather a base of people. These people were later retargeted in one-off campaigns with prepared offers.
Over the course of 30 days, we would run 3-4 different offers for all series of books.
![viziunea re7consulting](http://re7consulting.ro/wp-content/plugins/wp-fastest-cache-premium/pro/images/blank.gif)
RESULTS
In a 3-month period of collaboration, we generated over 1,100 sales. The revenue generated by our strategy in the 3 months was 165,176 RON, with an ROAS of 3.54.
Results
![](http://re7consulting.ro/wp-content/uploads/2021/10/bani.png)
SALES
1112
![](http://re7consulting.ro/wp-content/uploads/2021/10/clicks.png)
ROAS
3.54
![](http://re7consulting.ro/wp-content/uploads/2021/10/leads.png)
CONVERSIONS VALUE
165K RON
Main marketing goals
> Generating sales
The PPC strategy was based on
> Geolocation targeting
> Testing the market
> Promoting the offers
> Testing different visuals
Other targets used
> Brand awareness, interactions, traffic
Lead Generation
![](http://re7consulting.ro/wp-content/uploads/2022/07/facebook-ads-logo.png)