How we achieved 557 sales in one month with a ROAS of 15.84 through Google Ads
The biggest challenge has been selling products in an ultra-saturated book market.
Another challenge was generating a high ROAS from selling relatively cheap products.
Our strategy was to integrate a mix of targets and create dedicated offers in order to redirect campaigns to sell the desired products.
We also created different funnels to sell as many products as possible and promote the spot offer. The main campaigns that brought in sales were Search and Performance Max.
As a marketing plan, we implemented the 50% discount offer, created banners and texts representative of the promoted products.
In a period of 30 days we spent 6,474 RON and obtained 8985 clicks, 557 sales and 102,589 RON worth of payments with a conversion rate of 6.21%.
Main marketing goals
> Minimum 7 ROAS
> Improvement of the conversion rate
The PPC strategy was based on
> Relevant keywords
> Dynamic Search
> Promoting the offers
> Testing different visuals
Other targets used
> Shopping, Search, Display, Performance Max