How we got over 42,000 followers through TikTok Ads
CHALLENGE
The challenges we faced in the process of our promotional campaigns were to create the ideal consumer profile for our ads to reach them and to create interactive visuals to get
people’s attention.
APPROACH
Our strategy was based on integrating a mix of targets and creating dedicated visuals to get as much interaction and visibility as possible to bring customers into the amusement park.
As a marketing plan, we created different visibility campaigns to achieve all the desired objectives: Display, Interactions and Follower Campaigns.
We created specific audiences for potential customers and passed them through the entire funnel of our campaigns. The campaigns ran throughout Romania.
RESULTS
During the collaboration period we reached over 7 million impressions, over 42,000 account followers and 212,000 likes.
Results
IMPRESSIONS
7M
FOLLOWERS
42K
LIKES
212K
Main marketing goals
> Increasing brand visibility
The PPC strategy was based on
> Geolocation targeting
> Testing the market
> Promoting the offers
> Testing different visuals
Other targets used
> Reach, interactions
E-Platforms Used:
