How we generated over 4,300 conversions for 8 RON through Google Ads
The challenges we faced in the process of our promotional campaigns were to create the ideal consumer profile for our ads to reach them and to create interactive visuals to get
The strategy was based on creating Search, Display and Perfomance Max campaigns with multiple keywords and ads to get good results.
The campaigns ran throughout Romania. We took care to explore new targeting directions to avoid displaying ads to people already in the funnel.
Daily monitoring of the campaigns and a close relationship with our partner helped us to generate the desired results.
During the period of the collaboration, we got over 70,000 interactions and had a conversion rate of 10.83%.
Main marketing goals
> Generating leads
The PPC strategy was based on
> Performance Max > Search Campaigns
> Dynamic Search > Shopping Campaigns
Other targets used