How we generated over 4,300 conversions for 8 RON through Google Ads

CHALLENGE
The challenges we faced in the process of our promotional campaigns were to create the ideal consumer profile for our ads to reach them and to create interactive visuals to get
people’s attention.

APPROACH
The strategy was based on creating Search, Display and Perfomance Max campaigns with multiple keywords and ads to get good results.
The campaigns ran throughout Romania. We took care to explore new targeting directions to avoid displaying ads to people already in the funnel.
Daily monitoring of the campaigns and a close relationship with our partner helped us to generate the desired results.

RESULTS
During the period of the collaboration, we got over 70,000 interactions and had a conversion rate of 10.83%.
Results

INTERACTIONS
70K

CONVERSIONS
4,3K

CONVERSION RATE
10.83%
Main marketing goals
> Generating leads
The PPC strategy was based on
> Performance Max > Search Campaigns
> Dynamic Search > Shopping Campaigns
Other targets used
> Display
Lead Generation
