How we generated a visibility of over 1.5M people in Meta Ads
CHALLENGE
The challenges we faced in the process of our promotional campaigns were to create the ideal consumer profile for our ads to reach them and to create interactive visuals to get
people’s attention.
APPROACH
Our strategy was based on integrating a mix of targets and creating dedicated visuals to get as much interaction and visibility as possible to bring customers into the amusement park.
As a marketing plan, we created different visibility campaigns to achieve all the desired objectives: Display, Brand Visibility, Interactions and Traffic.
We created specific audiences for potential clients and passed them through the entire funnel of our campaigns. The campaigns ran strictly in Bucharest and Ilfov.
RESULTS
During the collaboration period we reached over 1.5 million people, gained over 12 million impressions and over 122,000 interactions with our ads.
Results
UNIQUE IMPRESSIONS
1,5M
REACH
12M
INTERACTIONS
122K
Main marketing goals
> Increasing brand visibility
The PPC strategy was based on
> Geolocation targeting
> Testing the market
> Promoting the offers
> Testing different visuals
Other targets used
> Brand awareness, traffic, interactions
E-Commerce:
