How we generated 375 leads at a cost of 15 RON per lead in 3 months through Meta Ads
The biggest challenge in creating the marketing strategy was creating relevant audiences.
The objective of the campaigns was to generate leads, users asking for information and wanting to schedule a viewing. From the beginning we wanted to know if the people filling out the form were users who could be converted into customers.
The strategy was based on a funnel created on different objectives and testing different audiences to determine if the budget investment in campaigns is effective and can be optimized. We invested 30% of the budget in visibility campaigns and 70% in lead generation campaigns. As the whole campaign was set on a limited location (Bucharest + surroundings), we took care to explore new targeting directions to avoid displaying ads to people already in the funnel.
Daily monitoring of the campaigns and a close relationship with our partner helped us to understand if the leads generated were relevant. Weekly reporting has given us insights into campaign performance and this is the reason behind successful campaigns.
The budget was constant every month and the frequency of ads was 2.3 (one person saw the ads 2-3 times on average). In 3 months we reached 403,000 people and generated 375 leads. The cost per lead (completed form) was 15 RON.
COST PER LEAD
Main marketing goals
> Generating quality leads
The PPC strategy was based on
> Geolocation targeting
> Testing the market
> Promoting the offers
> Testing different visuals
Other targets used
> Brand awareness, interactions, traffic