How we generated 100 sales in a month with ROAS 5 through Meta Ads
CHALLENGE
The biggest challenge has been selling expensive products with the smallest budget spent. Another aspect of the collaboration was that the online sales were on accessories and less on the product we wanted to sell.
APPROACH
Our strategy was to integrate a mix of targets and create dedicated offers to be able to redirect campaigns to sell the desired products.
We also created different funnels for: selling kids and adult bikes, selling in-stock products and promoting spot offers. In addition to conversion campaigns, we also integrated carousel campaigns. The Catalog Sales campaign was the most profitable.
As a marketing plan, we created different audiences to create a retargeting source of those interested with the spot offers and invested time in creating unique visuals to attract the attention of potential customers.
RESULTS
In the first month of the collaboration we generated 102 sales. The revenue generated by our strategy was 33,668 lei. The user interaction rate is 3.85%, the campaigns reached 166,205 users and had over 500,000 views.
Results
SALES
120
ROAS
5.28
CONV VALUE
33.6K RON
Main marketing goals
> Generating sales
The PPC strategy was based on
> Geolocation targeting
> Testing the market
> Promoting the offers
> Testing different visuals
Other targets used
> Brand awareness, interactions, traffic
Lead Generation
