barber store marketing case study
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[Case Study] Barber Store – TikTok Ads

How we got over 1,000 sales through TikTok Ads


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CHALLENGEE

The challenges we had in the process of promotion campaigns were creating the ideal consumer profile for our ads to reach them and creating interactive visuals to get people’s attention.

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APPROACH

Our strategy was based on the integration of a mix of objectives and the creation of appropriate audiences to reach the target group. We received the visuals from the client, which he made under our instructions, based on current trends, but also many product presentations and offers. As a marketing plan,
we created several types of campaigns to achieve all the desired objectives: Visibility, Traffic and Sales.
We created specific audiences for potential customers using the targeting methods specific to the TikTok platform: interests, hashtags, etc.

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RESULTS

During the collaboration we reached over 15 million impressions and over 19,200 followers on the account. Also, we obtained 1,000 sales with a cost of 32 lei per purchase.

Results

marketing courses - sales - PR - HR

IMPRESSIONS

15M

SALES

1K

COST PER SALE

32 RON

Main marketing objectives

> Sales generation

The PPC strategy was based

> Geolocation targeting

> Audience testing

> Promotion of offers

> Testing different visuals

Other targets used

> Reach, interactions, traffic

E-Commerce

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