How we got over 1,000 sales through TikTok Ads
The challenges we had in the process of promotion campaigns were creating the ideal consumer profile for our ads to reach them and creating interactive visuals to get people’s attention.
Our strategy was based on the integration of a mix of objectives and the creation of appropriate audiences to reach the target group. We received the visuals from the client, which he made under our instructions, based on current trends, but also many product presentations and offers. As a marketing plan,
we created several types of campaigns to achieve all the desired objectives: Visibility, Traffic and Sales.
We created specific audiences for potential customers using the targeting methods specific to the TikTok platform: interests, hashtags, etc.
During the collaboration we reached over 15 million impressions and over 19,200 followers on the account. Also, we obtained 1,000 sales with a cost of 32 lei per purchase.
COST PER SALE
Main marketing objectives
> Sales generation
The PPC strategy was based
> Geolocation targeting
> Audience testing
> Promotion of offers
> Testing different visuals
Other targets used
> Reach, interactions, traffic