How we obtained 457 conversions with a cost of 39 lei
CHALLENGE
Our challenge was to create a strategy that would allow
the efficient allocation of budgets to Google networks, maintaining the performance target by managing budgets and finding an effective solution for promoting campaigns through Google Ads services.
APPROACH
Our strategy was the integration of Search campaigns with those of
Perfomance Max, as well as the structuring of ad groups for each
promoted service. The goal was to stay with the promoted offers in the minds of potential customers, thus managing to reach, maintain and even exceed the performance target.
RESULTS
We obtained 457 conversions (completed forms and calls from ads) with a cost of 39 lei per conversion in a period of 6 months. We also managed to reach over 1.8 million impressions, of which we had 51,000 interactions.
Results
INTERACTIONS
51K
COST / CONVERSION
39 RON
CONVERSIONS
457
Main marketing objectives
> Minimum cost per conversion
> Improving the conversion rate
The PPC strategy was based
> Search campaigns & Performance Max
Lead Generation
