How we increased the number of page likes in one year of collaboration by 39.17% through Meta Ads
The biggest challenge in creating the marketing strategy was creating relevant audiences. The niche of our partner, ABB, is quite narrow, not all people are interested in their projects and events.
The strategy was based on a funnel created on different objectives and testing different audiences to determine if the budget investment in campaigns is effective and can be optimized. Campaigns were Engagement to increase the number of likes and views of monthly posts. We also had Page Likes campaigns to increase the number of page likes.
The daily monitoring of the campaigns and the close relationship with our partner helped us to understand if the results were as expected. Weekly reporting gave us insights into the performance of the campaigns and this is the reason behind successful campaigns.
The monthly budget and the number of results achieved have remained constant. In a one year period, we reached over 114,000 people and generated over 42,000 post interactions and 1,476 Page Likes.
Main marketing objectives
> Increased visibility
> Increase page likes
The PPC strategy was based on
> Geolocation targeting
> Audience testing
> Promotion of certain products
> Testing different visuals
Other targets used
> Engagement, Page Likes