How we got over 16K conversions in Google Ads in 6 months.

▌Why us?

What do you recommend us? The answer is simple: 14 years of international experience, including 9 years of excellence in Romania, and over 170 success stories. By choosing re7consulting online marketing agency, you are choosing proven expertise in more than 20 industries and measurable results for your business. We are an online marketing agency with a vast experience, which has proven repeatedly that marketing services, including Google Ads, can generate exceptional results, even for brands at the beginning of their journey on the Romanian market.

In terms of our experience in petshops, we have worked with various brands in this industry, offering them customized solutions that have led to a significant increase in online visibility and sales. Animax is one such brand, and the results speak for themselves.

▌About the brand

Animax is the largest petshop network in Romania, offering a wide range of pet care products and services. With 46 physical stores and a well-developed online platform, Animax provides customers with everything they need for the health and comfort of their pets, from food and accessories for dogs, cats, fish, birds and rodents, to specialized products from renowned brands such as Royal Canin and Gourmet.

Founded in 2001 by the Pet Product company, Animax has rapidly grown in popularity and has expanded into multiple areas in Bucharest and other cities in Romania, becoming the market leader in this sector. With more than 20 years of experience, Animax understands the unique needs of each animal and offers top quality products in a pleasant and friendly environment. Animax stores are known for their colorful decor, well-trained staff and welcoming atmosphere, and customers enjoy daily discounts and promotions, making Animax a reliable partner for all animal lovers.

▌Challenge and analysis

The main challenge was to create a strategy that would allow budgets to be allocated efficiently to Google’s networks while maintaining the desired performance. Managing budgets in a way that maximizes return on ad spend (ROAS) and identifying the most effective solutions for promoting campaigns through Google Ads were essential elements in this process. In addition, it was necessary to find innovative ways to ensure that Animax’s offers stay in the minds of pet owners, thus increasing the chances of conversion.

To measure the success of the campaigns, we set relevant KPIs such as:

✔ Increased market visibility.

✔ Increased conversions.

▌Campaign strategy

In order to achieve the set objectives, we implemented a complex strategy that included the integration of Search and Display campaigns, as well as the structuring of ad groups according to each product category promoted. This approach allowed us to focus on keeping the Animax brand in the attention of the target audience, but also on maximizing the effectiveness of the campaigns.

Components of our strategy included:

✔Performance Max: It allowed us to achieve maximum performance by utilizing all of Google’s networks in a single campaign.
✔Display Campaigns: We used Display campaigns to increase brand visibility to a wider audience.
✔Dynamic Search Ads: We used dynamic ads to capture users’ search intent, even when there was no specific ad for that search.
✔Search Campaigns: We structured search campaigns focused on buying intent, with the goal of generating direct conversions.

Other important objectives included:

✔Minimizecost per conversion: We focused on getting the lowest cost per conversion to maximize budget efficiency.
✔high ROAS: Increasing return on ad spend has been a priority, ensuring that every penny invested in advertising brings a significant return.
✔Creatinga conversion funnel: We developed a well-defined funnel that allowed us to target audiences based on the value of conversions, so we could optimize campaigns for maximum performance.

▌Results

✔ The results were impressive: we achieved over 16,000 conversions (purchases) at a cost of only 8.7 lei per conversion. This was possible thanks to a well thought out and effectively executed strategy. The conversion value and increased ROAS were clear indicators that our ads were relevant and well targeted.

✔Intotal, the campaigns generated 882,000 clicks, with an average cost of 0.16 lei per click, which contributed significantly to the increase in traffic and sales on the Animax online platform. These figures not only validate our strategy, but also underline the importance of a well structured and optimized campaign in Google Ads.