How do you increase brand visibility and authority? From the moment they understand the importance of brand visibility and its role in their plans to dominate their industry, every entrepreneur wants to know the answer to this question.
If you are one of them, you should know that it takes a lot of work to achieve your goals.
One of the essential things you need to do is to create the right marketing strategy and, of course, work on building brand visibility.
What is brand authority and why do you need it?
Brand authority is the rank a company or business has, taking into account the trust customers show towards it.
Living in a world where the amount of fake news is overwhelming, it is very hard for a company to gain the trust and loyalty of customers, especially when they are just starting out.
Thus, a high level of brand authority will let your audience know that the products and services you offer are trustworthy and also place you in the public eye as an industry leader.
A good brand growth strategy is what makes the difference between brands that have strong brand authority and those that have weak brand authority.
How do you build brand visibility?
If you too want to know how to create brand visibility and how to build a memorable brand, re7consulting agency offers you Social Media promotion services, Content Marketing services with proven results, and PPC promotion services, tailored to your company’s needs.
But if you want to work on your brand visibility on your own, without having to call a branding consultant, we have prepared for you a list of tips and ideas that you can implement:
- Partner with other companies that have high brand awareness
If you too are familiar with Romanian proverbs such as Who is alike is together or Tell me who your friends are so I can tell you who you are, find out that they are also valid in marketing.
Why is it so important to align with other brands with increased authority? Because it’s very likely that some of the trust customers have in a particular company will be transferred to your company.
Plus, through such collaboration, you’ll have access to a wider audience to learn about your business.
- Publish quality, educational content and useful information
The more information-rich materials you share, the more likely you are to increase brand authority and gain the trust of your target audience.
By using strategic keywords, integrated, of course, into a well-thought-out SEO strategy, you’ll even have an advantage when it comes to Google rankings. Plus, by publishing quality content and useful information, you’ll prove to your target audience that you know what you’re doing and that you’re an expert in the field.
People often rely on the information that brands they trust provide. Therefore, if when you publish quality content you manage to answer the potential questions your target audience has about the industry you operate in, you will be more likely to increase your brand authority and visibility.
Another benefit of this strategy is that if you post useful information and quality content, people will share these materials and you will reach a wider target audience.
- Publish relevant reports, research and studies
To increase your authority and visibility in the field, a great way to do this is through the continued interest you show in news in the field, relevant information you present to your audience, and your own research you do.
In addition to the value you provide to your target audience, you’ll also get another benefit: high-quality backlinks, which will tell Google crawlers that you’re an authority in the field.
- Create infographics
Infographics are another perfect way to increase awareness of your brand, as they manage to combine your brand authority with a visually appealing experience.
Infographics can serve different purposes, such as informing or educating your target audience about different aspects of your company or industry.
To create successful infographics, combine both good text and strong, eye-catching images. Don’t use text that is too long and only convey the necessary information.
This will keep readers engaged throughout the text and successfully inform them.
- Highlight good reviews and opinions received from existing customers
There are many ways to draw attention to the authority a brand has in the field. These include testimonials, reviews from existing customers.
What you need to do is to highlight these materials. In this way, you will show people that you are good at what you do, while using third-party validation.
With this strategy, you don’t gain authority by just demanding that the public take your word for it when you claim you know what you’re doing, but you also have evidence and validation that can back this up.
- Increase your social media presence
It goes without saying that in order to have visibility and authority for your brand you need to have a solid presence on social media.
The first step is to make sure that you are present on social networks where your target audience is active.
For example, it’s hard to find the right audience for the products and services you offer on both LinkedIn and Instagram because of the different audience profiles on the two social networks.
So, you first need to know your audience very well, understand which social platforms your target audience spends most of their time on and focus on those platforms first.
If you need help, you can either call on the services of a digital marketing agency or create this strong digital presence yourself.
In order to increase your brand visibility, especially if you are just starting out, it is advisable to carry out as many brand activations as possible from the start, so that your brand becomes more visible to a wider audience.
Another way to gain brand visibility on social media is by posting frequent educational and informational content for your customers, using hashtags, and by being active in groups where your target audience belongs.
- Give your customers a great user experience
The experience a customer has when they contact your company can either reinforce the trust they have in your brand, but at the same time it can also destroy trust.
So, if you don’t give your customers a great user experience, you risk an adverse effect: information about your brand will spread, but not in the way you want it to, but by lowering people’s trust and therefore your brand’s authority in their eyes.
- Post advertorials on other niche blogs
A great way to increase your brand’s authority and visibility is to post on other blogs whose target audience is similar to yours.
By applying this strategy, you can leverage the traffic of that site to get more attention for your brand while providing useful and relevant content.
Also, placing backlinks in the body of the article will bring you consistent benefits in your SEO strategy, thus boosting your site’s evolution to higher positions in the search engine.
- Get more visibility with SEO
SEO is becoming an increasingly important service as Google frequently improves its search functionality and user experience worldwide. SEO is more than just keywords.
SEO is also about the quality of the content on the website or the ease of navigation, it is actually about all the factors that influence the search ranking of a website.
The better the SEO for your website, the higher you will rank in Google’s organic results and thus gain more visibility and authority among online searchers.
If you don’t know much about SEO, you can always hire a professional agency to do it for you.
Conclusions
Increasing your brand’s visibility and authority may seem like a challenge, but it’s an essential thing to do for your business.
However, there are several strategies and tactics you can follow in order to succeed in building visibility and authority: invest in content marketing, create informational and educational content for your target audience, partner with other brands in the industry that have authority, and don’t be shy about providing evidence of your current customers’ appreciation for your products and services.
In addition, don’t forget that you can always call on the services of a digital marketing agency to make sure you achieve your goals.
