Today, digital marketing has evolved a lot and has completely transformed the way businesses communicate and interact with their audiences. Digital marketing is the backbone of promotional strategies and the relationship between brands operating online and consumers. If you want to use such tools to your advantage, it is important to keep in mind the latest trends in promotion.
Real-time Video Marketing (Live Streaming)
During the summer, people are on their phones more and according to statistics they are more willing to watch videos, especially those created in real time. This can be done through live Q&A sessions, events or live presentations on Facebook, Instagram or even YouTube. Many people who are wondering what marketing means still haven’t learnt about the usefulness of videos in promotional campaigns and don’t use them correctly. That’s why it’s important to work with marketing agency who know how to use all these tools to your advantage. You can do tutorials on your products or services, showcase your business behind the scenes or even organise real-time events. There are many ways you can do video marketing right:
Live Q&A (Questions and Answers) – you can organise live Q&A sessions with your team members or other industry specialists.
Product launches or special events – you can use live streaming to showcase new products, upcoming events or services you offer.
Behind-the-Scenes – you can give your audience a glimpse of what’s going on behind the scenes of your business by showing how preparations for an event are going, for example.
Attractive content in stories
Social platforms offer features in terms of stories content. You can make such content on Instagram, Facebook or Snapchat which are now trending. These are great ways to show what’s going on behind your business, you can post special offers for the summer season and other types of content of interest to your followers. You can then share them to create an impact on your audience and draw attention to the news you want to showcase. You can do this by using:
Coherent stories through consecutive linked posts – you can build a coherent story in stories with consecutive posts that link to each other, using good quality graphics.
Short, dynamic videos – use short, dynamic videos in order to capture attention and be concise in the way you present ideas.
Animations and GIFs – use animations to bring more dynamism to the ads you design.
Questions and polls – use stickers to ask questions and to make polls, involving the public in discussions to find out their opinion.
Short tutorials – you can make short tutorials to show your level of expertise and provide useful content to your followers.
Pictures behind closed doors – shows how things go on a normal working day. What you and your employees do and what your customers need to remember about you.
Reusable video content (Reels, TikTok)
Short Video content, such as Instagram Reels or TikTok is very popular and with these features you can create educational, funny or inspirational videos related to your business. This kind of content will go viral quite quickly and will lead to a much improved visibility.
To use the reels option, you can consider the following:
Tips in list format – you can offer tips on topics relevant to your business and turn them into short videos.
Stories of what happens during production or while providing services – create content that shows how your business has evolved over time or shows a day in the life of your company.
You can focus on evolution and progress – if there have been notable events in the development of your company now is the right time to present them.
You can provide answers to messages – if you have received messages with questions, you can respond in a creative way.
You can post reviews of products and services – reviews are very important and will attract more customers, so don’t hesitate to showcase the good ones.
Influencer marketing
Working with industry influencers can help you expand your audience. You can choose those influencers who are relevant to your industry and who have many followers on social platforms. These influencers can create authentic content for the products or services you offer and will help you build strong connections with your target audience.
In order to be able to market correctly with the help of influencers it is good to take into account several aspects:
Identifying the right influencers – you’ll need to choose influencers that are a good match for your values and target audience. Look for influencers who have a similar audience to yours.
Know the influencer’s audience – you should understand from the outset the type of content a particular influencer posts and determine if you are a good fit.
Clearly set objectives – it is important to define your campaign objectives correctly. You may want to increase brand awareness and promote a specific product or attract more visitors to your website.
Communication must be transparent – establish from the beginning the expectations you have and all the details of the collaboration making sure that the influencer understands the message you want to convey.
Explore as many different platforms as possible – it’s important to explore as many platforms as possible to determine which works best for you.
Get your campaigns right – develop well-defined strategies for influencer campaigns – you can choose single posts, series of posts or even invite influencers you collaborate with to your events.
Interactive experiences and augmented reality (AR)
Using AR technology to deliver unique interactive experiences is what can capture the interest of your audience and bring you extra followers. You have the ability to cea custom AR filters on Instagram and other platforms. With these, your users will be able to play with the products you market on their devices and try out product variations or participate in various challenges.
These are just a few ways you can use interactive experiences and augmented reality in your marketing strategy:
AR filters and effects in social media – on Instagram and Snapchat you have the option to create custom AR filters and effects. They can be used to promote products and to support your brand campaigns or to give your audience the opportunity to engage with the content in a fun way.
Testing products in virtual reality – if you offer physical products you can make AR features that allow users to try different versions of the product or place them in the real environment.
Virtual presentations for services and products – you can use AR to create presentations or allow users to explore product features in detail and see real-time dimensions or interact with 3D models.
Virtual tours in physical spaces – if you have a physical store or exhibition, you can use AR technology for interactive virtual tours. Users can explore the space and see more information.
Interactive tutorials and instructions – with interactive tutorials and instructions, users will find it easier to interact with you and your brand.
Marketing agencies usually bring a mix of expertise and resources, allowing companies to take advantage of their specialist knowledge without having to develop their own in-house marketing teams. It’s important to choose an agency that fits your business needs and values and has a deep understanding of your industry and target audience. Choose the right marketing campaigns and the right agency to work with and the results will not be long in coming.
