From 560 to 5.24K clicks in 6 months – SEO that delivers results!
▌Why us?
At re7consulting, a marketing agency with 14 years of international experience, we provide SEO services that deliver measurable results. We have helped over 170 brands grow online, including in the pet store industry.
How did we manage to generate a 10X increase in organic traffic for lilpet.ro? Check out the case study and see what a well-thought-out SEO strategy can do for your business! 👇
▌About the brand
Lilpet.ro is a pet store and veterinary pharmacy in Targoviste that offers a wide range of pet products, both in-store and online. Although the store already had a well-established online presence, it had not undergone any SEO optimization until we began working together.
Our main goal was to increase visibility on Google and drive more relevant traffic to the online store.
The results weren’t long in coming. The attached charts show a significant increase in both organic visibility and the number of clicks, demonstrating the impact of a well-thought-out SEO strategy.
▌Challenge and analysis
LilPet.ro had a website that was indexed, but it had no real visibility on Google. Without a previously implemented SEO strategy, potential customers couldn’t find it in search results, and organic traffic was virtually nonexistent.
We began our collaboration with a technical and on-page audit, identifying and optimizing the elements essential for increasing visibility. Next, we conducted a detailed keyword research, mapping each relevant keyword to the website’s pages. Our goal was clear: to improve Google rankings, attract more visitors, and ultimately maximize sales, alongside channels such as Google Ads and Meta.
To measure the success of our campaigns, we have established relevant KPIs, such as:
✔ Cresterea vizibilitatii in Google.
✔ Cresterea conversiilor.
▌Action plan
Our main goal was to increase visibility on Google and attract more relevant traffic to the online store. We implemented a comprehensive on-page SEO strategy, optimizing every element essential to the site’s performance.
Actions taken:
✔Developing a network of blogs organized into key subcategories: nutrition, care, parasite control, and a veterinary section.
✔Optimizing category and subcategory pages by implementing relevant meta titles, meta descriptions, and H1 and H2 tags.
✔Adding ALT attributes to images for better indexing and accessibility.
✔Structuring and optimizing internal links to improve user navigation and distribute page authority.
✔Resolving 404 errors and crawling and indexing issues for a smoother experience on search engines.
✔Creating and implementing optimized content for all categories and subcategories of the website.
✔Implementing Google Search Console to monitor and improve SEO performance.
▌Results
The results were quickly apparent. The attached charts show a significant increase in organic visibility and the number of clicks, confirming the effectiveness of a well-structured SEO strategy.
Overall chart for the past 12 months
📈 There has been a steady increase in organic traffic and the number of impressions over the past 12 months.
🔹 Total clicks: 5.8K
🔹 Total impressions: 447K
🔹 Average CTR: 1.3%
🔹 Average position: 18.1
✅ Notes:
- In the first part of the period analyzed, traffic was very low, but after the initial SEO optimizations (especially during the summer months), the number of clicks increased gradually.
- Both impressions (the site appearing in search results) and clicks have grown steadily, indicating that the optimizations began to take effect after a few months.
- In recent months, the growth has accelerated even further, suggesting that Google now recognizes the site as more relevant to users’ searches.
Chart showing the last 6 months compared to the first 6 months
📊 Summary: The comparison shows an explosive increase in traffic over the past 6 months compared to the previous period.
✅ Notes:
- The difference between the first 6 months and the last 6 months is huge, which shows that the SEO strategy has started to work much more effectively.
- Although the CTR has dropped slightly, this is because the site appears in more search results (more impressions), which is a positive sign.
- The positive trend in the average ranking indicates that the optimized pages are starting to climb in Google’s search results.
Trends in organic traffic from January through December 2024.
✔ Am generat:
Organic traffic
Impressions
Clicks
Certifications 
