How we generated over 638 sales in one month with an ROAS of 13.44 through Meta Ads
CHALLENGE
The biggest challenge has been selling products in an ultra-saturated book market. Another challenge was generating a high ROAS from selling relatively cheap products.
APPROACH
Our strategy was to integrate a mix of targets and create dedicated offers in order to redirect campaigns towards selling desired products. We also created different funnels to sell as many products as possible and promote the spot offer.
The main campaigns that brought in sales were conversions and Catalog Sales – the latter being the most profitable, focusing on remarketing strategy.
As a marketing plan, we implemented the 50% discount offer, created banners and texts representative of the promoted products.
RESULTS
In just one month we generated 638 sales. The revenue generated by our strategy was 154,624 RON. The budget spent was 11,507 RON and we reached over 467,000 people.
Results
SALES
638
ROAS
13.44
CONV VALUE
154K RON
Main marketing goals
> Generating sales
The PPC strategy was based on
> Geolocation targeting
> Testing the market
> Promoting the offers
> Testing different visuals
Other targets used
> Brand awareness, interactions, traffic
Lead Generation
