How we got over 1170 sales in just 5 months through Meta Ads
The biggest challenge was selling products in an ultra-saturated women’s clothing market.
Another challenge was generating an ROAS of 4 from selling relatively cheap products.
Our strategy was to integrate all the objectives in Business Manager. I created a funnel that users went through. The traffic campaigns were used to generate new traffic on the site, the conversion and catalog campaigns were divided into ad sets with different visuals: carousel, image.
As a marketing plan, we researched the needs of consumers when looking to purchase this type of product. We created different audiences and texts to reach the interested public.
In the 5 months since the collaboration, we have generated over 1170 sales.
Also, the revenues generated by our strategy were over 413,580 lei, with a ROAS of 5.43.
Main marketing objectives
> Generating sales
> Over 70,000 monthly receipts
The PPC strategy was based on
> Geolocation targeting
> Audience testing
> Promotion of offers
> Testing different visuals
Other targets used
> Brand awareness, interactions, traffic