CHALLENGEOur challenge was the fact that Coral Travel agency is newly launched on the Romanian market and we had to create a strategy to increase visibility. We had to create a strategy that would allow us to allocate budgets efficiently to Social Media, maintain the performance target by managing budgets and find an efficient solution for promoting campaigns.
APPROACHOur strategy was to integrate Reach, Brand Awareness and Traffic campaigns, as well as structuring ad groups for each promoted service. The goal was to keep the promoted offers in the minds of potential customers, thus managing to meet, maintain and even exceed the performance target. The main objective of the campaigns created was to increase visibility in Romania and awareness of the Coral Travel brand. Every month we had a promotion plan for the offers of the period, to which we allocated budgets and audiences.
RESULTSIn the 8-month period, we managed to reach over 22 million views on Facebook and Instagram and got over 370 thousand ad interactions.
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The PPC strategy was based on
Other targets used