[Case Study] Coral Travel – Google Ads

CHALLENGE

Our challenge was the fact that Coral Travel agency is newly launched on the Romanian market and we had to create a strategy to increase visibility. We had to create a strategy that would allow us to efficiently allocate budgets to Google networks, maintain performance targets by managing budgets and finding an efficient solution for promoting campaigns.

APPROACH

Our strategy was to integrate Search, Display, Video and Performance Max campaigns, as well as structuring ad groups for each promoted service. The goal was to keep the promoted offers in the minds of potential customers, thus managing to reach, maintain and even exceed the performance target. The main objective of the campaigns created was to increase the visibility in Romania and the awareness of the Coral Travel brand. Every month we had a promotion plan for the offers of that period, to which we allocated budgets and keywords.

RESULTS

In the 8-month period, we managed to reach over 384 million Google views and achieved over 7.7 million interactions with our ads.