How we generated 672 sales worth over 285K RON in Google Ads
The biggest challenge in creating the marketing strategy was creating relevant audiences. The objective of the campaigns was generate sales of the air conditioning products on the site.
Our strategy was to integrate a mix of targets and create dedicated offers in order to redirect campaigns to sell the desired products.
We also created different funnels to sell as many products as possible and promote the offers on the website.
The main type of campaign that brought in sales was the Performance Max campaign.
During the collaboration period, we reached over 2 million views and generated sales of 285,876 RON, with an ROAS of 6.
Main marketing goals
> Generating sales
> Improving the conversion rate
The PPC strategy was based on
> Performance Max
> Dynamic Search
> Search Campaign
Other targets used