How we generated 1000 leads at a cost of 6 RON per lead in 3 months through Meta Ads
The biggest challenge in creating the marketing strategy was creating relevant audiences. The objective of the campaigns was to generate leads, users asking for information about the offer with preferential interest rate of 2.5% per year. From the beginning we wanted to know if those who filled out the form were users who could be converted into customers.
The strategy was based on a funnel created on different objectives and the testing of
different formulas to determine if the budget investment in campaigns is efficient and can be optimised. We created forms asking users to fill in information relevant to the partner, such as the type of services desired, the city and the company. We also tested different ad placements, different audiences and
implemented dynamic campaigns to optimise the visuals displayed for each ad.
Daily monitoring of campaigns and a close relationship with our partner helped us understand the quality of leads. Weekly reporting gave us insights into campaign performance and this is the reason behind successful campaigns.
The campaign ran for 3 months (January 2022 – March 2022) and we obtained 1000 leads at a cost of 6.11 RON per lead. In the 3 months we tested 9 audiences. The campaigns with the best results had as audience with car finance” and “trucks”.
COST / LEAD
Main marketing goals
> Generating quality leads
> Lowest cost per lead
The PPC strategy was based on
> Testing the market
> Geolocation targeting
> Testing different visuals
> Promoting the offers
Other targets used
> Brand awareness, interactions, traffic