How we generated over 2.4 million RON in sales in Google Ads
The biggest challenge in creating the marketing strategy was creating relevant audiences. The objective of the campaigns was to generate sales of hair care products, but also products for hairdressing salons.
Our strategy was to integrate a mix of targets and create dedicated offers in order to redirect campaigns to sell the desired products.
We also created different funnels to sell as many products as possible and promote the offers on the website.
The main campaigns that brought in sales were Search and Performance Max.
During the period of collaboration, we obtained over 145,000 interactions and sales worth RON 2,411,151 with an ROAS of 19.
Main marketing goals
> Minimum 10 ROAS
> Improvement of the conversion rate
The PPC strategy was based on
> Performance Max
> Dynamic Search
> Shopping Campaign
> Search Campaign
Other targets used